You do realise how some companies fake their vision and goals to lure the people and hence, sales. It’s the same for SEO companies. They claim ranking in so and so days or months. Whatever bait they could set to survive their business instead of looking for their clients’ needs. It’s natural to fall for such promises. That’s where we come in.
Let’s make this straight forward, Dear clients, Stay away from such promises. There is no need to overthink. Those guaranteed result successes are the first serious step for the fall out for your businesses.
Let’s try and simplify this, here are some of the points you should know and consider before you make a decision:
Say No to guaranteed SEO
SEO is a complicated process. It doesn’t work by the sole motives of SEO experts. There are numerous factors that come in to determine your rankings. It’s a long term process. When you are seeking for SEO services, you are looking for results, visibility and sales. Not all SEO companies have the potentialities, positive approach or adequate knowledge to give a realistic outcome.
In a simple word: No one knows the exact algorithm of Google, hence its almost impossible to guarantee the result. Learn about good vs bad SEO in our insight post.
Poor SEO can destroy your business
When SEO agencies set the expectation so high with guaranteed SEO, they generally do anything when they are in the pressure of not producing results. These days Google and other search engines are smart enough to pick poor SEO practices very quickly and ranking will be dropped and it may apply penalty which is very hard to recover.
Being a business owner if you are either asking or getting in the trap of guaranteed SEO means you are putting your business at risk.
Higher competition makes more difficult to guarantee
Level of competition can vary based on the nature of business. Some business gets less competition and some very high. When the competition is higher, it makes the SEO job more difficult as 100s of others compete for similar keywords to get ranking.
On the positive side, when there is higher competition, many businesses pushes the envelope and tries unethical (Black Hat) approaches to get ranking and sooner or later their ranking gets dropped. So, the best way to succeed is to have long term SEO strategy to get quality ranking.
What should you do if your SEO Company is not getting results?
You should have a regular conversation about the step and strategy the company is taking to improve the ranking. If you feel they are doing all the required work then you should allow them time to work and assess after a few months.
Important: You also need to think if you are on a better package which allows the company to do all the required work with speed.
But if you already been with a company for several months and still there is no change and if you have no idea what’s going on then its time to think and take steps.
Reality: Majority of companies are flooded with clients and they do not apply the required time and effort and in the pool of clients you might be lost somewhere.
Cheap Option is not the solution
Generally, businesses seek for a cheap and affordable solution and digital agencies offer cheap SEO due to the increasing competition and this doesn’t help the outcome.
Meaning if you are not treated fairly then you should make a decision and move to a new SEO provider who can provide you personalised service.
Note: SEO is long term strategy and it’s extremely important to find the right company to work with. If you keep shuffling thinks may go worse than improving. So, work with someone who has a record of keeping clients for the long term and who has produced quality results for their clients.
SEO is a very time consuming and intense process and hence you should be ready to pay appropriate monthly SEO price to get quality work done.
SEO Company can make or break your business
It may sound exciting when you decide to hire an SEO company but it can get complicated if the decision is not right. SEO companies have grown like a weed in numbers in recent years. Not only have they grown in numbers, but also claim to have achieved something when they have not. The false promises and the outdated practice are the factors to watch out for while screening out SEO companies.
A well-priced quality SEO can help you get quality work done over time and you will see gradual changes in ranking. On the other side cheap and poor SEO practices, particularly poor link building can harm your website and business and you do not want to be in that situation.
We talked about common SEO issues, how about the solution? Here are some of the points you should consider before choosing the SEO expert in Melbourne:
- Stay away, when a company talks about guaranteed SEO result.
- Talk to the SEO consultant and try and understand if he /she got long term vision for your business.
- Do not keep shuffling SEO companies, the job will become more difficult.
- Choose a company who has a holistic approach to understand your business and goals and prepare and execute campaign accordingly.
- Work with the agency who can provide you with proper monthly work update and share the planning and strategy with you to keep all in the same page.
- If you just pay bills and no proper communication that means you choose the bad SEO service.
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