How much does Bing Ads cost? Is Microsoft ads worth It?

How much does it cost to advertise on Bing?

You can advertise on Bing for $300 to $500 per month and get a decent number of conversions for small businesses. If you are in a very competitive niche then you may need to allocate the budget a bit higher.

This budget-friendly approach allows small businesses like yours to take the first step in the digital marketing world without burning a hole in your pocket.

What is the average CPC cost of Bing Ads?

When it comes to advertising, the cost per click (CPC) is a significant consideration. On Bing Ads, generally, the average CPC tends to be notably more budget-friendly compared to Google Ads. In fact, it’s often around 20% to 30% cheaper.

The CPC cost is one of the major factors for businesses to choose the right platform and plan their monthly budget.

How much should I spend on Bing Ads?

There is no limit like Google Ads, you can spend as little as you would like or allocate enough budget as it may not use them all.

Generally, speaking if you are already advertising on Google Ads then you may consider 15% to 25% of your Google Ads budget roughly to test it properly. You can adjust per your needs and the kind of conversions you may get.

The CPC cost is generally a bit cheaper on Bing as compared to Google Ads so you can get more clicks at a minimum cost.

Is Bing advertising worth it?

The simple answer is Yes. While Bing (Microsoft Advertising) has a lot smaller market share it is used by many.

Bing comes as a default search engine with various Microsoft products as were as a third party and many don’t even realise if they are using Bing or Google.

It is important to note that as it has a smaller marketing share, this may not be your main marketing channel but it can be a supporting channel to boost your reach and hence you should consider advertising on Bing Ads for sure.

What are the advantages of Bing advertising?

There are many advantages of Microsoft’s Bing Ads.

  • Lower CPC cost: The cost per click is generally much cheaper as compared to Google Ads.
  • Import campaign from Google Ads: No need to start campaigns from scratch, you can just import from Google Ads and start running with minimum changes.
  • Lower cost per conversion: If you optimise well you may get a better cost per conversion because of lower CPC and less competition.
  • Less competition: Not many intend to advertise on Bing ads and hence the competition is a lot less so you can get the prominence.

Need help?

Our team at webapex, can build you holistic online marketing campaigns to advertise on Bing and other platforms to get regular leads and sales.

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