Homepage duplicate content is very common. And the most surprising fact is not all SEO providers understand this at a greater level.
What is home page duplicate content issue?
When a website home page can be accessed using different versions of home page URL then mostly it creates duplicate content unless it is managed using canonical URL.
Example: Let’s say your website is example.com
And if you can open your website using different versions of home page URL then you may have duplicate content.
The example of different versions of home page URL:
How to deal with the home page duplicate content issue?
Google recommends you should have one final URL for the homepage and other versions of your home page URL should redirect to the primary URL and it should be a permanent 301 redirect. If it may be difficult to implement for whatever reason then another method is by dealing with canonical URL.
So, let’s say you decided to use secure www version as your final URL like: https://www.example.com then all other versions should redirect to primary URL or place canonical URL in HTML code like:
<link rel=”canonical” href=”https://www.example.com” />
You can use preferred URL testing tool to determine your secondary URLs.
How to deal with duplicate content in inner pages?
If your website structure is not right then you may have similar duplicate content issues in your inner pages.
There is wide range of solutions out there for different platforms it needs to be implemented correctly.
Dealing with the duplicate content issue in Magento?
By default, Magento is very poor system dealing with duplicate content and also because it’s an eCommerce platform where one product can be viewed using different URL.
The best way to deal with duplicate content in Magento is by placing canonical URL.
If you are a business owner and if it is too hard for you this technical jargon then you can get help from an SEO company near you.