It’s better to do basic SEO on your own rather than hiring cheap SEO. In this article, you will learn about how to do basic SEO on your own.
It is important to learn more about good vs bad SEO and the SEO cost per month. If hiring an SEO expert may be out of your budget then you may consider doing basic SEO on your own.
First thing first, before you can think of optimisation you must have a well-designed website with good content and mobile optimised.
Also, it is highly recommended to read why Google not indexing website pages guide as it will help you to get your pages right.
Website design consideration with SEO:
- The website should reflect the business, a good way to understand this is to check your competitors’ website.
- The website should have a well-placed call to action strategy.
- If you have an eCommerce website you ensure the checkout process is smooth.
- Make your pages intuitive by having text, images, videos etc.
- Mobile-friendliness is a ranking factor, ensure its not only mobile friendly but also the mobile design is considered at a greater level.
How to do SEO on your own?
If your website doesn’t have the above points considered, then you may not be able to do basic SEO on your own. If the above points are hard for you to understand then get help from an SEO consultant in Melbourne.
High-quality content and backlinks are the two most important pillars of SEO marketing. We can’t imagine SEO without these two. Linkbuilding is much harder than building quality content and the content can be optimised as you go along but poor links can hurt your website.
Optimising an eCommerce website is much harder. If you are planning to do Magento SEO then refer to our SEO checklist for Magneto as it explains in a step by step method.
Assuming your website is set, let’s get started with SEO activities.
Build Quality and Unique Content
One of the key tasks of doing SEO on your own is building quality content for your website, blog or other channels.
When you pay most of your attention on the content, at first, your website will have high-quality content. High concentration means you will research a lot, consult to many and constantly work on writing content that will compel users to turn into customers. And your content will also be perfect as per guidelines of search engines.
And, when you have such great content, there is a possibility that other websites will link to yours. They will because they are searching for great content. Linking to great content is always a beneficial thing to do for any website. Focusing more on content leads to the creation of great content and that leads to natural backlinks coming to your website. Which is a good thing to happen?
Building high-quality content can also help you with your online reputation management.
Why Quality and Unique Content is Good for Users and SEO?
You might have often heard this line. And it is true content really is king. Content, which appears on your website, blog and social profiles, holds the power to build your business. So this brings us to the point that we need to focus a lot on creating content that has quality and is unique.
If you don’t have useful, relevant and unique content, then how are you going to attract users and convert them into your customers? How are you going to rank well in search engine result pages?
Focus on Users then SEO
Users are an invaluable asset to any website, to any business. Because there are users, a business survives and it thrives. So it’s extremely important that you don’t irritate and frustrate them. You might ask how users and content are inter-related.
Before you think about ranking and SEO think as a user what they may prefer to see online and then produce rich content accordingly.
Understanding your Keywords
Based on our experience, most of the business owners understand their top keywords. If you are unsure, do some research to see what people type in Google to find a business like yours. You can use the Google Keyword Planner tool. Make a list of top 5 to 15 keywords and save it in a document.
When you write the copy for your website it is important that you include relevant keywords in your page which adds value in ranking your page. You can hire professional SEO Copywriter Melbourne if you may need any assistance.
SEO Driven Unique Page Title
Make sure you have a unique page heading and meta title. Including your keywords which best matches with your page content. You can use the Meta Title Character Limit checker tool to ensure you got correct length etc.
You can always maintain history or meta title and description and keep the best combination which returns the best ranking.
Since you have taken the initiative to do basic SEO on your own, you need to allocate time to produce good quality content for your blog. It’s worth keeping your blog updated regularly by posting new content. You can write blogs on current trending topics, you can also write articles to solve problems.
Keeping a blog is a great way to build online authority. It helps you to build problem-solving content for users and it also provides internal linking opportunity.
Blog posts can make your business visible on search engine result pages. There are many factors which search engines consider in ranking a website. Content is one strong factor. Google itself has said: quality content is a key to its rankings. And not only that, all search engines function to find the most relevant content for their users’ search queries. So, good content is essential for your SEO campaign.
When you have quality content, users are going to like it. They will stay on your website longer. It means they aren’t going to hit the back button the minute they come to your website. Search engines like Google measure this thing. It’s called “long clicks”. If a user clicks into your website and doesn’t return for a long time to SERP, then the search engine considers it as a sign of good user experience.
And the other thing is backlinks. If your website has some top-notch content, then users like bloggers, content creators/marketers and so on are going to link back. If you have such natural inbound links in a good number, search engines will notice them and measure them. You will be good in their eyes.
When users visit your blog, they interact with it. They read the text present there. If they find it relevant and useful, something which they haven’t read somewhere else, they will like it or better they will love it. Then they are going to respond to your calls to actions, which can be signing-up for the newsletter, downloading of an ebook or an app or calling your business for making a purchase of your services and products.
It’s worth sharing the new blog post or website page you have created. If you get less time to produce new content you can share your old popular posts.
A good piece of content may take longer to rank naturally but if you take extra effort to share your pages and blog posts on the right platforms then it will reach to people much faster and may help accelerate the process of ranking.
Google Local, YouTube
Local businesses should always post about their product and services on Google My Business listing and if you have good vides then sharing on YouTube may boost online visibility.
Adding a new post on Google business listing as well as uploading new videos are very easy and do not require deep SEO understanding.