Static, WordPress, Custom Website – What to Choose?

Before we start explaining what is right, it is very common that website design companies recommends WordPress. Is this right? Probably not.

Another Myth is: WordPress website ranks better.

The main thing is: Understand your needs.

Lets understand case by case:

Case 1: You are a business owner and you just like to have a good website which would rank well and you would ask your web developer to apply any occasional changes if needed.

• In this case, there is absolutely no need of WordPress or even custom CMS.
• What client is looking at something would would look better and it can be used easily in Desktop and Mobile.
• In this situation instead of thinking about WordPress vs other CMS, a website consultant or designer should think of planning and designing better website so that it can rank well.

Case 2: A client seeking to have a website where he will be publishing regular / occasional content and would like to have CMS and importantly it should adapt with latest changes and great control on the website to implement some crazy stuff.

• In this scenario a WordPress website may do but probably not the best solution.
• The ideal solution would be to design and implement custom solution which would allow great control on the website to do some crazy stuff easily like:
  • Powerful SEO implementation.
  • AdWords conversion tracking, Re-Marketing.
  • URL management / 301 redirection.
  • Custom page upload based on need.
  • AB testing
  • etc.
• It is very important to understand the business need before recommending solution blindly.

Case 3: A company needs a good looking website where they will be publishing regular content / blog etc.

• In this scenario a WordPress website would fit better.
• As the company will be publishing regular content and WordPress is designed very well to handle this kind of need.

There is a great video and he has explained well:

More to come about positives and negatives of each platform.