Many businesses have now realised that social media is beneficial to them in many ways. Be it for advertising products and services at low cost and in wide range, building the brand and increasing its awareness effectively or recruiting suitable candidates for different posts.
So they are now in social media and deploying different strategies to get maximum advantages, and those who don’t have social presence are gearing up. But in the crowd of social media networks, often businesses don’t know which one to use or what sort of benefits they can reap from using a particular social site. So in order to help them below, we have compiled a list of ten social media networks for business which are the best at present.
Choosing the right social network for your business
This is a very important question for business owners. And the answer can be simple and straight for some businesses but it can be hard for others. Few basic questions you should ask yourself like: What is the age group of your majority of your customers? Where they spend their most of the time? If you have answers to these questions you will be in a better position to choose proper social media and target your customers.
You also need to understand different social media networks and their benefits which are listed below.
If you are still unable to find the right social media for your business, you should consult an expert.
Top 10 Social Media Networks
Facebook: It is the most used social networking site in the world with more than one billion active users. Users create content in the form of text, picture or video; they like, comment and share; they form groups and engage in discussions, and they also play games and use cool apps both free and premium. A business can create a page and engage in interaction with its customers and potential customers which help substantially in building the brand and increasing its awareness. Facebook has a paid ad feature which can be targeted to a specific audience based on their likes and interests, age, gender, education, location, etc. These ads are a great help to drive target traffic to a particular page or to a website and boost sales.
Twitter: It is a microblogging and social networking site with more than 500 million users globally. Its users create short messages called tweets, which shouldn’t be more than 140 characters and publish in their profile. These tweets appear to those users who follow them. Photos can be passed on in Twitter and recently it launched Vine which allows users to share videos. A business can interact with its customers and potential customers (followers) upfront. It can use twitter search and listening tools to monitor conversations and know what people are talking about or let’s say it is one of the best tools to know the recent and latest news and trends. And traffic can be diverted to a website or a blog or a YouTube channel or a Facebook page by sharing links in tweets.
Snapchat: It is very popular among the young group of people. Fashion and cosmetic brands use this platform to create a buzz.
Instagram: It is an online photo-sharing and video-sharing social networking site with more than 150 million active users. Its users take pictures and videos, apply digital filters to them and share across other social media sites such as Facebook, Twitter, Tumblr and Flickr. The videos shot using it shouldn’t be more than 15 seconds long. Users follow other users and get their photo and video updates in the feed. This social site is mostly used for visual marketing. A business can post photos of its products and services or behind-the-scenes pictures and connect with its target audience. In this way, it can showcase what it provides and give a personal touch to its brand and win the much-needed trust of people. Sharing links along with photos and video updates on Instagram is a great help to drive traffic to a website.
Pinterest: It is a pinboard-style photo-sharing social network which has 70 million users all around the globe. Its users create and manage theme-based image collections called pinboards. It allows a business to create a page with the aim of promoting products and services through visual storytelling. The page can be a virtual storefront to display what a business provides. Generally speaking, any business can use it but businesses which have a lot to do with visual can take maximum benefits from this site. Such as businesses of beauty and fashion, wedding and event planning, food and recipes, art and travel and so on. And as images produce backlinking, it supports in SEO strategies.
LinkedIn: It is a social networking site mostly for business professionals with more than 259 million users all around the world. It is immensely used for professional networking. Users manage their professional identity and maintain a list of contacts to build business connections. This social network is renowned for recruiting and job seeking. It has a pay per click feature which is used to place job ads and target the users who match the job profile. It also has a recommendation feature which is used to request recommendations for products and services from users.
YouTube: It is a video-sharing platform which is the 2nd largest search engine after Google. Viewing and sharing videos in it doesn’t require registering but to upload videos users have to register and make an account. This social media site is been considered the best place to do viral marketing or let’s say viral video marketing. A business can use it to give video-based testimonials and tutorials and show its commercials and behind-the-scenes footages, which help to personify its brand. This, as a result, increases the credibility of the business among its customers and potential customers.
WordPress: It is one of the best blogging platforms in the world which is also known for its clean content management system and its free and open-source software system. It powers around 60 million websites. It is extremely flexible because from a simple blog to a complex portal can be supported and managed through it. It is best known for its easy theme system which provides both free and premium themes and hundreds of thousands of plug-ins with which the functionality of a blog or a website can be increased. It is great for SEO because Google loves WordPress blogs and websites. A business can use it and save lots of money which could have been spent on building a blog or a website and hiring web developers for upgrading and updating.
Tumblr: It is a microblogging and social networking site. It has about 168.8 million blogs which make it the biggest blogging platform in the web. Its users can post text, images, audios, quotes and videos through desktop, SMS or email to a short-form blog. It is often taken as the most visual-based social media site with young and smart and seriously engaged users. This social site is mainly fit for a business whose products and services are targeted to young demographic.
Flickr: It is an image-hosting and video-hosting social site with about 87 million registered users globally. It provides 1 terabyte of storage space to its registered users and it users can upload images from almost all kinds of mobile devices. It is the best place to find images to use on blogs and websites. A business can use this site to promote its brand through visuals and give both photo-based and video-based testimonials to people and showcase its products and services without emphasising much on hard sells. As images can be well-optimised with descriptive keywords, traffic can be driven to a business website and SEO efforts can be supported.
From the above descriptions, it seems lots of stuff can be done in these social media networks. It can be creating pages, joining communities, uploading and sharing videos and images and publishing blogs. And these activities can all be directed to create an impressive brand for a business and increase its awareness, to market products and services in a wide range with less spending or to recruit new employees. And the important thing which shouldn’t be forgotten is that having a social presence in these networks helps a website to rank higher in search engines and get target traffic. And eventually, maximize sales and profits.
Simple Ways to Increase Social Media Engagement
Why does Facebook engagement matter when organic reach has dropped to a very low percentage?
The answer is simple: if a Facebook page has high engagement, then it gets wide reach. Facebook will give space to posts of that page in news feed and users will see them. That is a good thing.
So, work towards increasing engagement even though right now your posts reach only about 3% or 4% of your fans. As likes, comments, shares and clicks on links rise, the organic reach of your posts will go up from the current figure.
Here we have rounded-up 8 simple ways which you can use to increase engagement of your page.
1. Ask questions: Time and again, ask questions to your fans. They will answer. Doing this increases the number of comments. But don’t ask questions that are hard and irrelevant.
2. Share quotes: Quotes do great on Facebook. Every now and then share an inspirational quote. It attracts lots of likes and shares. Quotes which aren’t inspirational but relevant to your business and audience are also okay to post.
3. Limit posts to fewer characters: Majority of Facebook users don’t read long posts. To attract their attention, use short posts that have fewer than 250 characters. Long posts tend to get ignored, which is not a good sign.
4. Organise contests: You don’t have to organise huge contests. If you want to, then it’s okay. You can still earn better engagement with short and simple contests like putting a combined image of two products and asking fans either to like or comment to show their preferences.
5. Use images: Images have higher chances of attracting all three likes, comments and shares than any other type of content on Facebook. But always refrain from posting unnecessary photos that have nothing to do with your business and audience.
6. Call to action: One major mistake many businesses do is they just post images or texts without a call to action. And many hesitate to call. But you, don’t do that. Call fans either to like, comment, share or click on the link or any other thing. When users are requested to take actions, many tend to do.
7. Share links to interesting things: When you share links, don’t share links that take users to boring blog posts or completely irrelevant things. Such links will do harm. Instead, share links to interesting blog posts or other things. Clicks on your links will go up.
8. Consider time: Post often and regularly. And also consider when to post. Researches have found that posting during lunch break and during evening brings more engagement as the number of logged-in users is high during those hours. But due to high competition, this timing won’t work for all. So you can post when there is less competition from other businesses. Such as during the weekend.
Follow these ways. These aren’t some random things that we made up. We compiled them after careful studying and observation. Ignore them, your Facebook posts won’t reach a wider audience. You can’t even take much benefit from it. But apply them, Facebook will more beneficial than any other social sites.