In one simple line, yes it’s a myth that WordPress website ranks better. But there is no question being WordPress being one of the best platforms for building websites. It is also true that WordPress addresses some basic SEO issues naturally and using easy to use tools.
Most of the website design companies build websites using WordPress. We at webapex use custom solutions as well as WordPress and other platforms like Magento for eCommerce.
Most of the website design companies recommend WordPress without knowing much of its positives and negatives. Probably the reason they do that because it is easy to implement and some other factors.
WordPress can be a great choice in certain situations and it can be bad or worse in other scenarios.
WordPress SEO Impact
Yes, by default WordPress handles some basic SEO stuff like URL management, basic 301 redirects, The community is very strong with plugins for almost anything you can think of which makes it popular among developers and business owners. Example: To check Meta Title max length, you can use plugin or frame manually.
Let’s assume that a restaurant business owner decides to have a new website where information about the restaurant can be there like: menu, opening hours, booking request etc. And the business owner expects better ranking so that it can be easily found on Google and lastly they are busy doing their stuff so if there will be any changes, he will request web developer to handle that.
Now, in the scenario, there is absolutely no need of WordPress website. A simple static website with proper navigation and better usability on mobile and desktop with SEO consideration should be the prime focus. Note that WordPress website consumes more resources to run and speed is a ranking factor for Google. Also, if the website owner would like to have a blog to gain more quality traffic then separate WordPress blog can be installed which will have no impact on the website.
A client needs a website for his finance business where he will be talking about the latest market trend on a very regular basis, and he may have different staff to write and contribute in different areas. In this scenario, it perfectly makes sense to use WordPress. As its a great platform for producing regular content.
Positives about WordPress
The system is very easy to use and widely popular.
It offers a great range of plugins related to SEO and other tasks.
You can run WordPress on any basic hosting with decent resources.
There are tonnes of free themes available for basic use and you do not need to start from scratch.
The default build has many SEO stuff covered.
Negatives about WordPress
It consumes a lot more resources to run in compared to normal or custom websites.
You need to update regularly to ensure you are protected with the latest security updates.
Possibility of getting infected by virus if not updated on time and managed properly.
WordPress has it’s positive but WordPress websites will not rank on its own.
Static, WordPress, Custom Website – What to Choose?
Before we start explaining what is right, it is very common that website design companies recommend WordPress. Is this right? Probably not.
Another Myth is: WordPress website ranks better.
The main thing is: Understand your needs.
Let’s understand case by case:
Case 1: You are a business owner and you just like to have a good website which would rank well and you would ask your web developer to apply any occasional changes if needed.
In this case, there is absolutely no need for WordPress or even custom CMS.
What client is looking at something would look better and it can be used easily on Desktop and Mobile.
In this situation instead of thinking about WordPress vs other CMS, a website consultant or designer should think of planning and designing a better website so that it can rank well.
Case 2: A client seeking to have a website where he will be publishing regular/occasional content and would like to have CMS and importantly it should adapt with latest changes and great control on the website to implement some crazy stuff.
In this scenario, a WordPress website may do but probably not the best solution.
The ideal solution would be to design and implement a custom solution which would allow great control on the website to do some crazy stuff easily like:
Powerful SEO implementation.
AdWords conversion tracking, Re-Marketing.
URL management / 301 redirection.
Custom page upload based on need.
It is very important to understand the business need before recommending solution blindly.
Case 3: A company needs a good looking website where they will be publishing regular content/blog etc.
In this scenario, a WordPress website would fit better.
As the company will be publishing regular content and WordPress is designed very well to handle this kind of need.