In one simple line, yes it’s a myth that WordPress website ranks better. But there are certain positives about WordPress which it handles naturally.
Most of the website design companies recommend WordPress without knowing much of its positives and negatives. Probably the reason they do that because it is easy to implement and some other factors.
WordPress can be a great choice in certain situations and it can be bad or worse in other scenarios.
WordPress SEO Impact
Yes, by default WordPress handles some basic SEO stuff like URL management, basic 301 redirect, Meta details. It has got a range of SEO related plugins which makes life easier.
But that doesn’t mean WordPress website would rank better than others.
Before you decide to choose, it’s better to get advice from an SEO consultant. Below examples will help you understand when it can be a great choice and when you should avoid.
Let’s assume that a restaurant business owner decides to have a new website where information about the restaurant can be there like: menu, opening hours, booking request etc. And the business owner expects better ranking so that it can be easily found on Google and lastly they are busy doing their stuff so if there will be any changes, he will request web developer to handle that.
Now, in the scenario, there is absolutely no need of WordPress website. A simple static website with proper navigation and better usability on mobile and desktop with SEO consideration should be the prime focus. Note that WordPress website consumes more resources to run and speed is a ranking factor for Google. Also, if the website owner would like to have a blog to gain more quality traffic then separate WordPress blog can be installed which will have no impact on the website.
A client needs a website for his finance business where he will be talking about the latest market trend on a very regular basis, and he may have different staff to write and contribute in different areas. In this scenario, it perfectly makes sense to use WordPress. As its a great platform for producing regular content.
Positives about WordPress
It offers great range of plugins to manage stuff including SEO.
It’s fairly easy to use by a slightly experienced computer user.
It offers great range of free and paid themes to build websites.
It offers great range of SEO consideration by default, example: SEO friendly URL, Categories etc.
Negatives about WordPress
It consumes a lot more resources to run in compared to normal or custom websites.
It can be harder for some customer to use it.
You need to update regularly.
Possibility of getting infected by virus if not updated on time.
Simple and creative stuff can be difficult to implement like powerful 301 redirects, AB testing.
Re-branding or changing business URL can be difficult for some people.
Static, WordPress, Custom Website – What to Choose?
Before we start explaining what is right, it is very common that website design companies recommend WordPress. Is this right? Probably not.
Another Myth is: WordPress website ranks better.
The main thing is: Understand your needs.
Let’s understand case by case:
Case 1: You are a business owner and you just like to have a good website which would rank well and you would ask your web developer to apply any occasional changes if needed.
In this case, there is absolutely no need of WordPress or even custom CMS.
What client is looking at something would look better and it can be used easily on Desktop and Mobile.
In this situation instead of thinking about WordPress vs other CMS, a website consultant or designer should think of planning and designing a better website so that it can rank well.
Case 2: A client seeking to have a website where he will be publishing regular/occasional content and would like to have CMS and importantly it should adapt with latest changes and great control on the website to implement some crazy stuff.
In this scenario, a WordPress website may do but probably not the best solution.
The ideal solution would be to design and implement a custom solution which would allow great control on the website to do some crazy stuff easily like:
Powerful SEO implementation.
AdWords conversion tracking, Re-Marketing.
URL management / 301 redirection.
Custom page upload based on need.
It is very important to understand the business need before recommending solution blindly.
Case 3: A company needs a good looking website where they will be publishing regular content/blog etc.
In this scenario, a WordPress website would fit better.
As the company will be publishing regular content and WordPress is designed very well to handle this kind of need.
About The Author
IT - Web Design Consultant | SEO Specialist | Google Ads Consultant | Digital Analytics Specialist