{"id":3645,"date":"2026-08-20T23:15:11","date_gmt":"2026-08-20T13:15:11","guid":{"rendered":"https:\/\/www.webapex.com.au\/blog\/?p=3645"},"modified":"2026-08-23T20:13:44","modified_gmt":"2026-08-23T10:13:44","slug":"favicon-disappeared-from-search","status":"publish","type":"post","link":"https:\/\/www.webapex.com.au\/blog\/favicon-disappeared-from-search\/","title":{"rendered":"Why Did My Favicon Disappear From Google Search? (How to Fix It)"},"content":{"rendered":"<figure id=\"attachment_3663\" aria-describedby=\"caption-attachment-3663\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3663\" src=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/favicon-disappeared-from-google-search.webp\" alt=\"Favicon Disappeared From Google Search\" width=\"1200\" height=\"837\" srcset=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/favicon-disappeared-from-google-search.webp 1200w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/favicon-disappeared-from-google-search-300x209.webp 300w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/favicon-disappeared-from-google-search-1024x714.webp 1024w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/favicon-disappeared-from-google-search-768x536.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-3663\" class=\"wp-caption-text\">Favicon Disappeared From Google Search<\/figcaption><\/figure>\n<p>Did you just notice your favicon in Google Search disappear without any warning in Search Console or email alert?<\/p>\n<p>It feels like your brand has just vanished overnight, even though you may still be ranking like before.<\/p>\n<p>In the site fixes <strong>I\u2019ve handled personally<\/strong>, the cause was rarely the favicon file itself. It was <strong>Googlebot being blocked from reaching the site at all<\/strong>, usually by a hosting or security layer (e.g. Cloudflare) restricting AI bot traffic and catching Google in the net without the site owner ever knowing.<\/p>\n<p>A missing favicon isn\u2019t cosmetic. It\u2019s one of the first things a user\u2019s eye catches when scanning a results page, and it\u2019s quietly working for your brand recognition and click-through rate. Suddenly, it\u2019s gone.<\/p>\n<p>In this guide, you\u2019ll learn the key reasons favicons disappear, how to fix each one, and how quickly you can bring yours back.\u00a0Let\u2019s get started.<\/p>\n<p><strong>Table of contents:<\/strong><\/p>\n<ol>\n<li><a href=\"#is-it-a-google-bug-or-a-site-issue\">Google Bug or Site Issue?<\/a><\/li>\n<li><a href=\"#top-reasons-how-to-fix-a-missing-favicon\">Top Reasons &amp; Solutions<\/a><\/li>\n<li><a href=\"#how-long-does-it-take-to-restore-your-favicon\">Time to Restore Favicon<\/a><\/li>\n<li><a href=\"#case-study-google-dropped-fav-icon-of-multiple-sites-here-s-how-i-fixed-it\">Case Study<\/a><\/li>\n<li><a href=\"#need-help-with-website-indexing\">Need Help<\/a><\/li>\n<li><a href=\"#faqs\">FAQs<\/a><\/li>\n<\/ol>\n<h2 id=\"is-it-a-google-bug-or-a-site-issue\">Is It a Google Bug or a Site Issue?<\/h2>\n<p><strong><span style=\"color: #ff0000;\">New Update: <a href=\"https:\/\/searchenginewatch.com\/google-says-favicon-display-issue-is-on-their-end\/\">Google says favicon display issue is on their end &#8211; Search Engine Watch<\/a><\/span><\/strong><\/p>\n<ul>\n<li>Should you just go by this?<\/li>\n<li>It&#8217;s best to investigate and make sure everything is OK on your side first.<\/li>\n<\/ul>\n<p><strong>Usually it\u2019s your site<\/strong>, and my own testing backs that up (<a href=\"#case-study-google-dropped-fav-icon-of-multiple-sites-here-s-how-i-fixed-it\" rel=\"noopener\">discussed below in the case study section<\/a>). Sometimes it genuinely is Google.<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/is-google-struggling-to-show-favicons-for-sites-in-search-results\/\" target=\"_blank\" rel=\"noopener\">SearchEngineWatch reported in August 2026<\/a> that Google was struggling to display favicons for a large number of sites at once, and it wasn\u2019t tied to anything wrong with the individual sites. It\u2019s happened before too, a similar bug hit in October 2022 and Google fixed it within days.<\/p>\n<p>One thing you can rule out either way: Google\u2019s John Mueller has <a href=\"https:\/\/www.seroundtable.com\/google-core-updates-favicons-40767.html\">confirmed broad core updates aren\u2019t the reason a favicon disappears from search<\/a>. If you\u2019ve had a core update land around the same time, that\u2019s a coincidence, not the cause.<\/p>\n<h2 id=\"top-reasons-how-to-fix-a-missing-favicon\">Top Reasons &amp; How to Fix a Missing Favicon<\/h2>\n<p>There are many reasons why your favicon disappears from Google Search. The main cause is often a server access issue, but it\u2019s worth understanding the rest too, so you can rule them out fast and prevent it from happening again.<\/p>\n<h3 id=\"ai-crawler-overload-is-getting-googlebot-blocked-by-mistake\"><strong>1. Website Not Accessible By Google<\/strong><\/h3>\n<p><span style=\"color: #ff0000;\">Based on my tests and the <a href=\"#case-study-google-dropped-fav-icon-of-multiple-sites-here-s-how-i-fixed-it\">case studies below<\/a>, the primary reason a favicon disappears is that Googlebot cannot fully or partially access your website. <em><strong>Important<\/strong>: Often you don&#8217;t see any warning for this in Google Search Console; you need to dig deep.<\/em>\u00a0<\/span><\/p>\n<h4><strong>What is the root cause?<\/strong><\/h4>\n<ul>\n<li>Hosting companies are dealing with excessive traffic from AI bots and are applying rules to block them. Accidentally, Googlebot is also getting blocked, resulting in the disappearance of the favicon.<\/li>\n<li>This blocking also happens at the CDN or firewall level (e.g., Cloudflare), adding another layer of restrictions that inadvertently affects Googlebot. Read what <a href=\"https:\/\/blog.cloudflare.com\/content-independence-day-ai-options\/\" target=\"_blank\" rel=\"noopener\">Cloudflare had to say<\/a>.<\/li>\n<\/ul>\n<h4><strong>How to Detect This Issue<\/strong><\/h4>\n<p><strong>Check for Global Access:\u00a0<\/strong>Check for Global Access: Verify how your website loads in different countries by using a tool like <a href=\"https:\/\/geopeeker.com\/\" target=\"_blank\" rel=\"noopener\">GeoPeeker<\/a>.<\/p>\n<figure id=\"attachment_3678\" aria-describedby=\"caption-attachment-3678\" style=\"width: 1154px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3678\" src=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/website-access-different-locations.webp\" alt=\"Website Access Different Locations\" width=\"1154\" height=\"643\" srcset=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/website-access-different-locations.webp 1154w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/website-access-different-locations-300x167.webp 300w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/website-access-different-locations-1024x571.webp 1024w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/website-access-different-locations-768x428.webp 768w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" \/><figcaption id=\"caption-attachment-3678\" class=\"wp-caption-text\">Website Access from Different Locations<\/figcaption><\/figure>\n<p><strong>Ahrefs Alerts<\/strong>: If your website is connected to Ahrefs, you will see a 403 error warning in your dashboard. <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2772899-what-does-403-forbidden-error-mean-in-site-audit\" target=\"_blank\" rel=\"noopener\">Decoding 403 errors in Ahrefs<\/a>.<\/p>\n<figure id=\"attachment_3675\" aria-describedby=\"caption-attachment-3675\" style=\"width: 883px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3675\" src=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-403-error.webp\" alt=\"Ahrefs 403 Errors\" width=\"883\" height=\"306\" srcset=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-403-error.webp 883w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-403-error-300x104.webp 300w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/ahrefs-403-error-768x266.webp 768w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><figcaption id=\"caption-attachment-3675\" class=\"wp-caption-text\">Ahrefs 403 Errors<\/figcaption><\/figure>\n<p><strong>Google Merchant Centre<\/strong>: Review your account to see if there are any active warnings or item disapprovals.<\/p>\n<figure id=\"attachment_3677\" aria-describedby=\"caption-attachment-3677\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3677\" src=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/google-merchant-centre-error.webp\" alt=\"Google Merchant Centre Error\" width=\"1080\" height=\"302\" srcset=\"https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/google-merchant-centre-error.webp 1080w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/google-merchant-centre-error-300x84.webp 300w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/google-merchant-centre-error-1024x286.webp 1024w, https:\/\/www.webapex.com.au\/blog\/wp-content\/uploads\/2026\/08\/google-merchant-centre-error-768x215.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3677\" class=\"wp-caption-text\">Google Merchant Centre Error<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4 id=\"how-to-confirm-googlebot-isn-t-being-blocked-upstream\"><strong>How to Confirm Googlebot Isn\u2019t Being Blocked<\/strong><\/h4>\n<ul>\n<li>Make sure your website is accessible globally. Use third-party tools that check the site in real time.<\/li>\n<li>Check Crawl Stats for a spike in 403s or a drop in successful Googlebot requests around when the favicon disappeared. You can also check for 403 errors in your Ahrefs dashboard (If your website is added).<\/li>\n<li>Check for a hard warning in Google Search Console \u2013 often visible with heavy restrictions.<\/li>\n<li>If you use Google Merchant Centre, it\u2019s worth checking that everything shows green there too.<\/li>\n<li>On Cloudflare specifically, review your AI Crawl Control settings ahead of 15 September 2026, since Googlebot is classified as mixed-purpose there.<\/li>\n<li>If the block sits at your host\u2019s infrastructure level with no way to fix it yourself, escalate to support or move to a host that gives you that keeps your website globally accessible.<\/li>\n<\/ul>\n<h3 id=\"wrong-dimensions-or-aspect-ratio\"><strong>2. Wrong Dimensions or Aspect Ratio<\/strong><\/h3>\n<p>One of the common causes historically. Your favicon has to be a square, at least 8x8px, though anything under 48x48px.<\/p>\n<p id=\"check-the-file-dimensions-not-the-preview\"><strong>Check the File Dimensions, Not the Preview<\/strong><\/p>\n<p>Open the actual image file and confirm its exact pixel dimensions, not how it looks in a thumbnail. Re-export as a proper square if it\u2019s off, then re-upload.<\/p>\n<h3 id=\"robots-txt-blocking-the-favicon-or-homepage\"><strong>3. robots.txt Blocking the Favicon or Homepage<\/strong><\/h3>\n<p>Googlebot needs to crawl both your homepage and the favicon file itself. Make sure both are accessible<\/p>\n<p id=\"test-both\"><strong>Test Both<\/strong><\/p>\n<p>Use the URL Inspection tool in Google Search Console to check that your homepage is accessible.<\/p>\n<p>Favicon image: Check if the response code is 200 OK using an HTTP response code checker.<\/p>\n<h3 id=\"empty-or-broken-favicon-code\"><strong>4. Empty or Broken Favicon Code<\/strong><\/h3>\n<p>Sometimes the &lt;link&gt; tag is there, but the file path is wrong, missing, or was never uploaded.<\/p>\n<p id=\"check-the-favicon-url-page\"><strong>Check the favicon URL page<\/strong><\/p>\n<p>Load the favicon URL path in the browser to check if it loads correctly.<\/p>\n<h2 id=\"how-long-does-it-take-to-restore-your-favicon\">How Long Does It Take to Restore Your Favicon<\/h2>\n<p>Once everything looks good and your website is accessible by bots and open for access globally, resubmit your homepage to Google. <strong>Allow 7 to 10 days<\/strong> for Google to rediscover the favicon, based on our own testing.<\/p>\n<p>That\u2019s slower than you might expect if you\u2019re used to Google\u2019s URL Inspection tool for reindexing a page, which can often pick up content changes within a day or two.<\/p>\n<p>If it\u2019s already 10 days and still no luck, recheck everything and resubmit your homepage. Consider changing your favicon\u2019s file name too, to force Google to reconsider it fresh.<\/p>\n<h2 id=\"case-study-google-dropped-fav-icon-of-multiple-sites-here-s-how-i-fixed-it\">Case Study: Google Dropped Fav Icon of Multiple Sites, Here\u2019s How I Fixed It<\/h2>\n<p>Two real cases, both traced back to the same root cause: Google couldn\u2019t reach the site properly, and the missing favicon was just the visible symptom.<\/p>\n<h3><strong>Case Study 1<\/strong>: A WooCommerce Store Blocked by Its Own Cloudflare Rules<\/h3>\n<p>A client\u2019s WooCommerce store was getting hit hard by unwanted bot traffic, so the dev team responded by blocking selected overseas locations and applying strict rules in <strong>Cloudflare<\/strong>. The restrictions worked against the bad traffic, but they were broad enough that Google\u2019s own crawling started to suffer too, well before the favicon actually disappeared.<\/p>\n<p>I investigated the pattern and worked with the dev team to loosen those restrictions rather than remove bot protection altogether. Once the rules were adjusted, Google\u2019s crawling behaviour returned to normal.<\/p>\n<p>We tested the site\u2019s accessibility from multiple locations to confirm it, then resubmitted the homepage for indexing. The favicon was restored within a few days.<\/p>\n<h3><strong>Case Study 2<\/strong>: A Hosting-Level IP Block After a DDoS Attack<\/h3>\n<p>Another site\u2019s host responded to a DDoS attack by blocking broad ranges of overseas IP addresses, without notifying the client. The block was wide enough that it also caught Google Bots &amp; AI bots trying to access the site, which was the first sign that something had changed.<\/p>\n<p>Getting the hosting configuration adjusted to restore global accessibility resolved it. It took about 10 days for it to get it restored.<\/p>\n<h2 id=\"need-help-with-website-indexing\">Need Help with Website Indexing?<\/h2>\n<p>If you need professional help with website indexing related to favicon issues or beyond, we can help.<\/p>\n<p>We have worked on everything from simple to complex eCommerce websites, helping clients resolve indexing issues. Read our related guide on <a href=\"\/why-google-not-indexing-website\">why Google isn\u2019t indexing your website<\/a>.<\/p>\n<p>Get in touch to discuss your specific needs; we will be happy to help.<\/p>\n<h2 id=\"faqs\">FAQs<\/h2>\n        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>Does favicon size affect whether Google displays it at all?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tYes, if it's outside spec. Google requires a square image of at least 8x8px and won't display anything smaller or non-square. Going bigger than 48x48px doesn't help it show up any more than the minimum does; it just looks sharper once it's there.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>Can I host my favicon on a different domain or CDN?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tYes. Google's documentation confirms the favicon file doesn't need to sit on your own domain; a CDN is fine, as long as it's crawlable. <a href='https:\/\/developers.google.com\/search\/docs\/appearance\/favicon-in-search' target='_blank'>Read documentation<\/a>.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>Why does my favicon look right in the browser tab but wrong in Google Search?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tBrowsers and Google cache favicons separately. Your browser can be showing the live version while Google is still serving a cached one, request reindexing through Search Console to prompt a refresh.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>Can I use an SVG favicon?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tTechnically yes, but PNG or ICO is the safer choice for Google Search specifically, since SVG has less consistent support. If you use SVG, keep a PNG fallback.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t        <section class=\"sc_fs_faq sc_card \">\n            <div>\n\t\t\t\t<h3>Can a site have more than one favicon?<\/h3>                <div>\n\t\t\t\t\t                    <p>\n\t\t\t\t\t\tNo. Google supports one favicon per hostname, so www.example.com and blog.example.com can each have their own, but a single hostname can't show two.                    <\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n\t\t\n<script type=\"application\/ld+json\">\n    {\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Does favicon size affect whether Google displays it at all?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Yes, if it's outside spec. 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If you use SVG, keep a PNG fallback.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"Can a site have more than one favicon?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"No. Google supports one favicon per hostname, so www.example.com and blog.example.com can each have their own, but a single hostname can't show two.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t    ]\n}\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3645","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimisation-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Favicon Disappeared From Google Search [Fix Aug 2026]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webapex.com.au\/blog\/favicon-disappeared-from-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Favicon Disappeared From Google Search [Fix Aug 2026]\" \/>\n<meta property=\"og:description\" content=\"&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webapex.com.au\/blog\/favicon-disappeared-from-search\/\" \/>\n<meta property=\"og:site_name\" content=\"webapex blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-20T13:15:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-23T10:13:44+00:00\" \/>\n<meta property=\"og:image\" 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