Google Ads Cost In Australia & PPC Packages

Google Ads Management Cost

In the SME sector, Google Ads management cost in Australia ranges from $1050 to $2,000+ per month. You may expect to pay higher if your Google Ads spend may be higher or need higher level management. The price is impacted by campaign planning, implementation and reporting.

The cost to manage Google AdWords in Melbourne, Sydney, Brisbane or other cities in Australia is the same.

One-time setup fee

At the start, campaign building & setup requires time and effort to plan and implement and hence the one-time setup cost is required.

Once the initial setup is done then it becomes part of monthly management to manage, track, modify and report performance.

General campaign building vs high-quality campaign planning

If you are just starting with a small budget then your management fee can be lower as you may not need top-level planning with market & competition research.

On the other hand, if you have a good marketing budget and need an ROI-driven Google Ads campaign powered by digital analytics and market research then the cost can increase significantly.

Need help?

We are a Google Ads Melbourne based agency, book a session with our expert Google Ads consultant to discuss your needs. Quality service is guaranteed.

Understanding Google Ads cost (Paying to Google)

How much do you need to pay Google to run your ads?

You can start your AdWords campaign with a very small budget as there is no minimum commitment from Google.

Google Ads monthly budget is mainly impacted by:

1. CPC (Cost per click)
2. And the number of clicks you need per day

Get your monthly Google Ads cost estimate using our AdWords cost calculator tool. Just enter some basic information to get your monthly estimate.

How to find the average cost per click (CPC) for your business?

You can use the Google Keywords Planner tool to find CPC for your keywords.

Calculating average cost-per-click (CPC) in Google Ads involves dividing the total cost of clicks by the total number of clicks received. This metric provides insight into the average amount an advertiser pays for each click on their ads. By analysing the average CPC, advertisers can assess the effectiveness of their campaigns and adjust bidding strategies to optimise costs and performance.

Understanding Google Ads Auction

Google Ads is primarily determined through an auction-based system. Known as the Google Ads auction, this process allows advertisers to bid for ad placements on Google's search results pages, display network, YouTube, and other partner sites within the Google network. The cost of advertising is influenced by various factors within this auction system.

Firstly, advertisers bid on specific keywords relevant to their products or services. The bids represent the maximum amount that advertisers are willing to pay for a click on their ad when triggered by the selected keywords. If you are using automated bidding like Target CPR or ROAS then the system will bid for you based on your preferences.

Secondly, Google considers the quality and relevance of ads and landing pages through its Quality Score mechanism. Ads with higher Quality Scores may achieve better ad placements and lower costs-per-click (CPCs) than ads with lower Quality Scores, even if the bid amounts are the same.

Additionally, the competitiveness of the auction and the demand for certain keywords can impact the cost of advertising. Popular keywords with high search volumes and intense competition may result in higher CPCs, while niche or less competitive keywords may offer more affordable advertising opportunities.

How to calculate daily / monthly Google Ads Cost in Australia?

Once you know your average CPC (Cost per click) and the number of clicks you would like to acquire per day then it is very easy to calculate your daily budget.

For example: let's say the average CPC is: $5 and you would like to get 20 clicks per day then your daily cost will be: $5 x 20 = $100.

Once you know your daily budget then you can easily calculate your monthly AdWords spend. Just multiply your daily spend by 30.4 and you will get the monthly AdWords budget. Google considers 30.4 days in a month.

So, in this situation, your monthly budget will be $100 x 30.4 = $3,040.

Note: Google may use more than the allocated daily budget in some situations but it doesn't exceed the monthly spend. This means if Google sees more opportunities on a particular day then your ad will be shown more often which will return as a higher than allocated daily spend and when there are fewer searches done then it may not use the full daily allocated budget, meaning the system tries to create a balance.

FAQs

What should I do if my CPC is too expensive?

You may still consider Google Ads for your business but you need to choose your keywords smartly and you may consider excluding expensive keywords, learn more about reducing Google Ads costs.

Is it possible to know my competitor's Google Ads budget?

You can't find the exact budget of your competition, but with the help of some tools and data analysis, you can get an estimate, and visit our detailed page on competitors' Google ads monthly budget here.

Is Google Ads profitable?

Yes. Google Ads is still very profitable for most businesses provided you build a holistic campaign with expert help. Learn more here.