Blogging is one of the most effective ways to boost your SEO rankings. It is one of the best ways to boost authority and topical relevance.
But how many blogs should you actually be posting? The answer depends on your specific goals and resources.
You should aim to publish 7 to 15 blogs per month to get the desired SEO ranking if you are in a competitive niche. While there is no same fit for all, not many businesses work so hard to publish 10 blogs a month as it is a very time-consuming and expensive exercise.
In this guide, let’s look at the number of blogs should you aim to post weekly or monthly to get the right results for SEO.
Table of contents:
- Focus on quality first then the volume
- How does blogging help SEO ranking?
- Blog frequency and SEO ranking
- How to plan weekly/monthly blog content?
- How to produce blogs with speed?
- Things to do post-publishing blogs
- FAQs
- How many blog posts do you need to start ranking?
- Is a 500-word blog post too short?
- How many blogs should you post a month for SEO?
- Is one blog post a week enough?
- Should I post all my blogs at once?
- How often should you blog to be successful?
- What is the best time to post a blog?
- Do blog posts help SEO?
- What is the minimum content for SEO?
- Can too much content hurt SEO?
- Need help?
Focus on quality first then the volume
In the rush to boost SEO, it’s easy to think that more is always better. But when it comes to blogging or SEO content production, quality is better than quantity.
Sure, posting more frequently can improve your rankings, but if your content isn’t up to par, it could do more harm than good. Aim to create content that’s informative, well-researched, and engaging. Your readers – and Google – will appreciate it.
Producing blogs frequently without any quality can leave the user unsatisfied with their intent and make them leave your page. You will also struggle to get natural links.
To learn how to produce compelling content for your website, visit the SEO copywriting checklist guide to learn more.
How does blogging help SEO ranking?
Blogging helps you build authority in your niche, it can also help you build topical relevant content that can power your business categories. But how does blogging truly help with SEO ranking?
Old SEO techniques, like keyword stuffing and link spamming, don’t work anymore. In fact, they can do more harm than good. Because of the changing algorithms and guidelines, you will need to offer true value along with authority and trust signals to rank better.
Blogging is by far the best way not only to rank higher but it is one of the safest SEO strategies. Unlike some quick-fix techniques that might yield temporary results, blogging provides long-term benefits.
Each blog post is a new opportunity to rank for different keywords and attract organic traffic. Over time, as your blog grows, so does your website’s overall authority, making it easier to rank for more competitive keywords.
Blog frequency and SEO ranking
So, how often should you blog? If you’re a small business, aiming for 1-4 posts per week is a good start. Larger businesses might benefit from posting even more frequently. The key is to find a balance that works for you – one that allows you to maintain quality while still being consistent.
Important: You should aim to build x better content strategy (quality & frequency) than your competition.
Because your ranking is directly impacted by their presence.
How does regular blogging help SEO?
When you publish blogs or pages regularly with rich content useful for the users, search engine bots are forced to come to your site regularly and read new pages and when this process continues for a long time, your website indexing and authority will be boosted.
Publishing content with planning, especially with topical authority consideration and proper internal linking strategies adds even more value.
Here are some benefits of regular blogging for SEO:
- Fast crawling & indexing
- Website authority improvement
- Internal linking opportunities
- Traffic increase
- Ability to rank main business pages
- Optimises for featured snippets
- More fresh content
Improving website indexing
As said before, publishing blogs with quality and relevance to the core message with interactive elements is much better than producing mass blogs with no meaning.
If you are wondering why is Google not indexing your pages then just boost content quality with frequency and see the magic.
Internal and external links help indexing without a doubt but website indexing is heavily impacted by quality and content frequency along with website structure.
You can also add interactive elements like polls, quizzes, or embedded videos to increase user engagement even more. More engagement = more chances to rank higher!
Faster ranking
SEO is a long-term process that requires dedication and regular commitment.
If you would like to speed up the SEO ranking timeline then one of the safest ways is by publishing high-quality content regularly can do amazing for your website.
The key is to keep publishing even if you see minimum ranking changes for a decent time and wait for the strategy to work. You will notice a significant increase in traffic with this approach.
How to plan weekly/monthly blog content?
It’s best to publish 1-4 blogs a week to introduce fresh topics for your audience to read and engage. But how to plan weekly/monthly blog content for maximum SEO results?
Set clear goals
Before you start planning your content, it’s crucial to define what you want to achieve with your blog.
- Are you aiming to drive traffic?
- Do you want to generate leads?
- Are you just trying to improve your SEO rankings?
- Or just build brand awareness?
Setting clear goals will guide your content creation process and help you measure success.
Conduct keyword research
Keyword research is the foundation of any successful blog strategy. Identify the keywords and topics that are relevant to your audience and align with your business goals.
Using SEO Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you discover high-traffic keywords with manageable competition. Once you have a list of target keywords, you can start planning blog topics around them.
Create a content calendar
A content calendar is a visual planning tool that outlines what content you’ll publish and when. It helps you organise your ideas, plan ahead, and ensure that your content aligns with key dates, events, or campaigns. A good content calendar should include:
- Publishing dates: Schedule specific dates for when each blog post will go live
- Topics and Titles: List the topics and working titles for each post
- Keywords: Assign target keywords to each post to focus your SEO efforts
- Content Types: Determine the format of each post (e.g., how-to guides, listicles, case studies)
4. Balance evergreen and trending content
When planning your content, it’s important to strike a balance between evergreen and topical posts.
- Evergreen Content: This is content that remains relevant over time, such as how-to guides or industry best practices. It’s valuable because it can continue to drive traffic long after it’s published
- Trending Content: This includes posts that are timely and relevant to current events, trends, or news. Topical content can generate spikes in traffic and engage your audience with fresh insights
A mix of both types of content ensures that your blog remains both current and consistently valuable to your audience.
Plan for variety in content formats
To keep your blog engaging, plan to vary the formats of your posts. Different formats can cater to different audience preferences and keep your content fresh. Some content formats to consider include:
- Listicles: Easy to read and often highly shareable
- How-to Guides: Provide step-by-step instructions on relevant topics
- Case Studies: Showcase success stories or practical applications of your products or services
- Infographics: Visually appealing and great for sharing on social media
- Interviews and Q&As: Offer expert insights or different perspectives
Monitor and adjust your plan
Once your content plan is in place, it’s important to monitor its performance and make adjustments as needed. Use analytics tools to track metrics like page views, time on page, bounce rate, and conversions.
These insights will help you understand what’s working and what isn’t, allowing you to refine your strategy over time.
How to produce blogs with speed?
Now if you have the quality factor in the right hands, then you can proceed with producing blogs with speed.
There are multiple ways to produce blogs with speed, but we have prepared a step-by-step guide to make sure you can dish out blogs with speed without sacrificing quality:
Build a team
If you’re serious about ramping up your content production, consider building a team. This could include writers, editors, and designers who can help bring your ideas to life. With a team in place, you can delegate tasks and produce content more efficiently.
You can either opt for an in-house team or hire an agency. Both have their own set of pros and cons so choose one that suits your goals.
If you are looking to hire an SEO agency, here’s a guide to choosing the right SEO company.
Topics planning (Topical Map or Silo)
A topical map or silo structure can help you organise your content into clusters that are easy to manage and navigate. This approach also helps with internal linking, which can improve your SEO.
Start by mapping out the topics you want to cover. Then perform keyword research and add relevant or related topics to start building a cluster. Group similar clusters together and add a column for internal links to have an organised topical map structure.
You can also add upload/completion dates to have realistic deadlines for posting the blogs based on different niches.
Content Template
You can create a content template to save you a lot of time and ensure uniformity for your blogs. A template gives you a framework to follow, so you don’t have to start from scratch every time. It also helps ensure that your content is consistent and aligned with your brand voice.
It is particularly useful when you will work with a team.
Having a content template is the foundation to speed up content production.
Content writing
Once you’ve got your template and topics in place, it’s time to start writing. Focus on producing clear, concise content that’s easy to read and understand. Remember, the goal is to provide value to your readers, so avoid fluff and get straight to the point.
If you have multiple content writers make sure they are trained well to follow the guide and template.
One of the main mistakes by content writers is understanding the differences between copywriting and content writing as they often mix things.
It is critical to train content writers with clear intent.
Media production
Don’t forget about visuals. High-quality images, videos, and infographics can make your content more engaging and help break up the text. Plus, they can improve your SEO by providing additional opportunities to rank in search results.
Media is equally important when it comes to blogging.
It’s not just about posting x number of blogs weekly or monthly even if they may be of best in quality. The key is are those posts are published with all necessary media to boost the relevance and readability to keep users engaged.
Publishing
You need to have someone with a greater responsibility to publish your content. This is when mistakes should be listed, ensure all rules are followed to meet the quality and then publish.
A good publisher should have subject matter knowledge along with writing and SEO inclusions.
Things to do post-publishing blogs
Your work isn’t done once you hit publish. There are a few more steps you need to take to maximise the impact of your blog post.
Submit updated XML sitemap
One of the first things you should do after publishing a new blog post is to submit your updated XML sitemap to Google Search Console. An XML sitemap is essentially a roadmap of your website that tells search engines about the new content you’ve added.
Submitting it helps Google and other search engines quickly discover and index your new post, ensuring it appears in search results as soon as possible.
Link pages from prominent pages like the homepage
Place links to your new post in prominent areas, like the homepage’s feature section or within the content of high-performing related posts. This helps search engines to discover new pages and index them.
Interlink new blogs
Review your existing blog posts and find relevant places to insert links to your new post. Use descriptive anchor text that indicates what the linked content is about, which helps both readers and search engines understand the relationship between the posts.
Promote content on social media
Share your content across all relevant social media platforms, including Twitter, Facebook, LinkedIn, and Instagram. Tailor your posts to each platform to maximise engagement – what works on LinkedIn might not be as effective on Instagram.
Create compelling headlines and include visuals like images or videos to make your social media posts more engaging. Use hashtags to reach a broader audience and consider tagging influencers or companies mentioned in your blog to encourage them to share your content with their followers.
FAQs
How many blog posts do you need to start ranking?
There’s no magic number, but consistently posting quality content is key. Some websites start seeing results after publishing 10-15 well-optimised posts. The more content you produce, the better your chances of ranking, but focus on creating valuable, in-depth posts that target relevant keywords.
Is a 500-word blog post too short?
Generally, yes. A 500-word post is considered short and might not provide enough depth to rank well. If you’re cranking out high volumes of short content, it likely won’t yield significant SEO results. Instead, focus on quality and aim for more comprehensive posts, as discussed above.
How many blogs should you post a month for SEO?
Posting 7-15 blogs a month is often recommended for SEO, but it depends on your resources and goals. More important than frequency is ensuring each post is well-researched and optimised. You need to balance quality and quantity for long-term results.
Is one blog post a week enough?
One blog post a week can be enough if it’s high-quality and strategically targeted in low competitive industry. Consistency is key, so focus on producing valuable content that addresses your audience’s needs. But over time, you might need to increase the frequency a bit more to engage your audience and acquire more links and coverage. The blog frequency should be decided based on the competition.
Should I post all my blogs at once?
It’s generally better to post blogs in batches rather than all at once. For example, posting 5-7 blogs every two weeks or monthly can create a steady stream of content that keeps your site fresh and engaging. This approach can also help maintain consistency and momentum in your SEO efforts.
How often should you blog to be successful?
To be successful, aim to blog a few blogs per month. However, the key is consistency and quality. Regular blogging keeps your site active and helps build authority over time. Adjust your frequency based on your goals, resources, and audience needs for the best results.
What is the best time to post a blog?
There’s no universally best time to post a blog, especially if the content isn’t time-sensitive. Instead, focus on producing high-quality content and post them in batch. Posting blogs in batch, forces search engiens to come to your website regularly and find new pages.
Do blog posts help SEO?
Absolutely. Blog posts increase the number of indexed pages on your site, allowing you to target a broader range of keywords. They help keep your website fresh and relevant, which search engines favour. Plus, quality content attracts backlinks, further enhancing your site’s SEO performance.
What is the minimum content for SEO?
While there’s no strict minimum, content with at least 700 – 1000 words is considered good. However, longer, more comprehensive posts tend to perform better. The key is to provide valuable, relevant information that satisfies the reader’s search intent, regardless of length.
Can too much content hurt SEO?
It depends. If the content is low-quality or redundant, it can hurt your SEO. Search engines prioritise valuable, unique content. Excessive posts that don’t add real value might dilute your site’s quality, leading to lower rankings. But if you can ensure quality and avoid keyword cannibalisation with high frequency then it works like magic for SEO ranking.
Need help with quality SEO content production?
We at webapex, provide holistic SEO with next-level content production planning & execution. It all starts with quality SEO consulting to understand the business needs, call us today to discuss your business requirements.
