SEO Cost in Australia
The average SEO cost in Australia is $750 to $2,000+ per month. The hourly SEO rate is $125 to $250. Generally, the higher the competition, the more you need to pay for your SEO. Hiring a top-level expert may cost you more.
SEO Cost Calculator
SEO Price Chart
The following SEO price chart should give you an idea about the rough monthly SEO pricing in Melbourne, Sydney, Brisbane, Adelaide and Perth.
- Standard Level - $750 to $1,000
- Mid Level: $1,250 to $1,750
- Top Level: $1,800 to $2,500
- Custom SEO: $3,000+
- Avg. Hourly Rate: $125 to $250
Calculate your SEO Package and Cost now.
How much does SEO cost in Australia?
The most common method of getting SEO is by hiring an SEO agency on a monthly basis where your cost is fixed and also the effort and estimated allocated monthly hours. Some agencies also offer hourly SEO package and this method is suitable for businesses where they need occasional search engine optimisation activities.
SEO Cost Per Month
Most of the SEO companies offer fixed monthly SEO package which you can choose based on your business needs.
The cost of SEO per month is impacted by following factors:
- The level of competition you may have. If you are in a competitive niche then the lowest package may not be suitable.
- The type of business.
- Slow vs aggressive strategy.
- Industry domination effort vs page 1 ranking.
- The work required on-site to address key issues on the website.
It is critical that you get the right search engine optimisation package, discuss your requirement with an expert to understand your competition and return on investment.
Unless your requirement is very specific and the scope is small, it is not recommended to get hourly SEO as it may be an expensive exercise. SEO activities require a great deal of research and the hour can significantly increase and the total price.
On the other hand, if you may have an in-house marketing team and you just need expert help to plan the strategy for you then hiring an hourly SEO consultant in Australia can be a great option.
The average SEO price in Australia for small businesses is anywhere from about a thousand dollars to $3,000+ per month. The cost is determined based on the level of SEO effort which will be needed to optimise your website to rank on top in the organic search result of Google. If you are in a highly competitive niche then you may expect a higher monthly fee to implement creative strategies on a regular basis and monitor the performance. Whether you need SEO Perth on the western side or in Melbourne, the price is the same everywhere.
Note: SEO for a higher competition industry website can be done for lower the package also but it will take much longer to rank.
How much is SEO per month in Australia?
If you would like to understand more about monthly SEO Cost in Melbourne then we can arrange a face-to-face meeting being a local agency. Enquire now for a 3 hours digital education session. On the other hand, if you are wondering about SEO cost in Sydney, Brisbane, Perth and Adelaide then we provide first free consultation over the phone and we also travel to respective places depending on the situation.
Every business needs are different and hence the cost varies too. Generally, we recommend if you can afford the average price then you will be in a good position to get started.
Please note that eCommerce SEO Melbourne pricing may be a bit higher than the general business website as eCommerce has many components which need more work to optimise.
SEO Packages Explained
Standard Package: This package is suitable for those who have got less competition and may require very limited work per month and monitoring a few times.
Mid Level Package: This package is suitable for those who have a decent competition and may require significant strategy building & a few implementations per month.
Top Level Package: This package is suitable for high competition industry where regular strategy building and monitoring may be required.
Custom Level Package: In this package, more resources are allocated to understand the requirement, scope of the work and implementation strategies. More regular meetings are conducted with clients to understand their competition, update on the progress and assess the progress in a more frequent manner.
You can use SEO Cost Calculator tool to find out the level of SEO you may need and a rough guide on pricing and package.
SEO Budget Calculator
OurSEO budget calculator tool is designed to guide you about monthly SEO cost you will need to pay to get SEO done for your website. The search engine optimisation cost calculator needs some basic information and based on the data provided you will get an estimate of monthly SEO package in Australia for your business.
If you would like to get a more accurate quote then contact us and we will provide with a monthly package and its breakdown.
You may also be interested to learn about Google Ads cost calculator if you plan to run ads to get a quick result.
Why quality SEO is expensive?
There are many reasons as to why one may think of SEO is expensive. Since there is no immediate return so businesses generally find it hard to pay the cost but they forget the long term return.
Firstly the return is not immediate and it may take 3 to 6 months to see a considerable difference in ranking and if you may be in a competitive niche then it may take even longer.
Secondly, there are many agencies in Melbourne who provides SEO services but not many have the desired knowledge and willings to put hard work to rank a website. It's very common to hear poor experience by businesses.
Is SEO right for your business need?
Yes – If you see the value and if you have the patience and the budget to get quality SEO.
No – If you expect an immediate return. You may consider Google Ads if you need result faster.
SEO is vital and most of the businesses know the importance of ranking higher. But a vast majority do not understand the effort it requires to rank well.
On the other side, many businesses have a poor experience with agencies in Australia as they may have spent a lot but didn’t get the return they were expecting and it’s very hard for them to trust. And we are here to minimise the gap with very transparent planning, execution and ranking strategies.
I don’t have SEO budge, what should I do?
Before you think of getting optimisation done, get your web design done properly, learn about website design cost in Australia and ensure your site is designed with best practice.
If you do not have an SEO budget then you may consider to wait for some time and save some fund towards digital marketing expenses. In the meantime, you may consider doing a basic content building SEO by yourself. We provide first free consultation over the phone, do not hesitate to talk to us.
The Average monthly SEO cost in Australia depends on various factors like the competition in your industry, the level of SEO you may need for your website and the effort required to build quality content on the website.
Quality SEO vs Cheap SEO
As we are talking about average SEO service pricing in Australia, it is worth talking about quality SEO vs cheap SEO.
Have you spoke to an SEO agency in Australia and received “too good to be true” promises? Example: Guaranteed ranking in a few months at a very low cost. If anyone talks to you about guaranteed ranking then stay away. It is very hard to guarantee SEO ranking as there are so many factors involved.
We say it’s better not to SEO instead of doing cheap or poor SEO as you may end up paying much higher to clean-up the bad SEO work and sometimes it’s very hard to recover.
On the other hand, quality SEO comes with proper consultation, setting a realistic goal based on the budget and then creating a strong plan of action and very transparent work and analytics reporting.
Do due diligence check, talk to SEO companies in Australia and choose the best suitable for your business.
Are you draining too much money on SEO and no result yet?
If you are in this situation then you need to think and make a decision quickly.
If you are in contact with a digital agency and have been paying for a good SEO package for a long time and still no result then you should think about your situation.
On the other hand, if you may be in a very competitive industry and you are happy about the work which may have been carried out then you can wait for more time to see if you may get the desired ranking. It is also important to check if you maybe already ranking for your secondary keywords which should give you some clarity if the SEO is being done correctly.
What is the average SEO price in Australia?
The average SEO price in Australia ranges from $750 to $3,000+ per month. See the full price range and calculate your SEO package to get an estimate.
Is SEO a waste of money for SMEs?
No. Some businesses may have a poor experience with their SEO service provider and they may think its a waste of money. The key to SEO success is proper planning and being patient and continue to work hard even when you may have limited to no ranking.
Is SEO cost-effective for small businesses?
Yes. SEO is not only cost-effective but the return so so great that once you see the value in SEO then you will think twice about running your paid ad campaigns.
How much should I set my monthly SEO budget?
You should set your monthly budget to get quality and realistic search engine optimisation. You will need to consider your business turnover, the competition and the strategy. Generally, for small businesses, you should have a monthly SEO budget of $1500 or higher.
Is SEO completely free?
Google or other search engines do not change for websites to rank in the organic search result. But to build a powerful SEO campaign, you need to hire an SEO consultant and its not free.