SEO Cost in Australia Per Month | SEO Package Calculator

The average SEO cost in Australia ranges from $1,250 to $3,500+ per month. The hourly SEO ranges from $125 to $250 per hour. Generally, the higher the competition, the more you need to pay for your SEO. Hiring a top-level expert may cost you more.

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How much does SEO cost in Australia?

Our SEO pricing in Australia is designed to cater to a range of business needs, whether you're looking for ongoing monthly packages or prefer hourly consulting rates.

The table below provides a breakdown of common SEO package levels, suitable for businesses across major cities including Melbourne, Sydney, Brisbane, Adelaide, Perth, and beyond..

SEO Package Monthly Price
Standard Level $1,250
Mid Level $1,750
Top Level $2,500
Custom SEO $3,500+
Hourly Rate $125 - $250/hr

Note: The pricing is a general guide only. Book a call with one of our SEO experts in Melbourne to discuss your requirements.

SEO Packages Australia

Standard Level

$1,250 / Month


The Standard Level SEO package is ideal for businesses just starting out or operating in low-competition markets. This package focuses on foundational SEO work to establish an online presence and build a base for organic growth.

  1. One-time setup fee - $1,000
  2. Monthly reporting - Basic overview of key performance metrics
  3. Keyword research & targeting - Target low-competition, high-relevance keywords
  4. On-page SEO - Optimisation of essential pages (Home, Services, Contact)
  5. Technical SEO audit - Basic audit to identify and fix fundamental technical issues
  6. Content optimisation - Optimising existing content to improve ranking potential
  7. Local SEO setup - Google My Business setup and basic local optimisation
  8. Link building - Basic citations link building
  9. Basic competitor analysis - Identify low-level competitors for targeted improvements

Mid Level

$1750 / Month


The Mid Level SEO package is suitable for small businesses looking to grow their online visibility, generate leads, and increase sales in moderately competitive markets.

  1. One-time setup fee - $1,500
  2. Monthly reporting - Comprehensive performance metrics and recommendations
  3. In-depth keyword research - Advanced keyword targeting, including competitive terms
  4. Enhanced on-page SEO - Full optimisation of main pages and additional content
  5. Expanded technical SEO - More thorough technical SEO audit and fixes
  6. Content creation & optimisation - Up to 2 blog posts or content updates per month
  7. Local SEO optimisation - Enhanced local SEO efforts for location-based searches
  8. Quality link building - Building safe local citation-based links & content improvement to get natural links
  9. Competitor analysis - Analyse and benchmark against key competitors
  10. Schema markup implementation - Structured data setup for better SERP visibility

Top Level

$2,500 / Month


The Top Level SEO package is tailored for websites in highly competitive industries or eCommerce sites with multiple categories aiming for growth and consistent lead or sales generation.

  1. One-time setup fee - $2,000
  2. Monthly reporting - Detailed, data-driven reporting with advanced insights
  3. Comprehensive keyword strategy - Target high-competition and long-tail keywords
  4. Full on-page optimisation - Continuous refinement and optimisation of all site pages
  5. Advanced technical SEO - In-depth technical audits, error corrections, and ongoing support
  6. Custom content strategy - Up to 4 SEO-focused blog posts or new content monthly
  7. E-commerce SEO - Product page optimisation, category structuring, and UX improvements
  8. Local SEO & Google My Business management - Ongoing management for local search optimisation
  9. High-quality link acquisition - Proactive outreach to obtain authoritative backlinks
  10. Competitive landscape analysis - Advanced competitor tracking and analysis
  11. Conversion rate optimisation - Focused efforts to improve website conversion rates
  12. Comprehensive schema markup - Full site structured data setup for rich snippet eligibility

Understanding SEO Packages

Choosing the right SEO package depends on your business goals, competition level, and desired growth rate. Here’s a breakdown of our SEO packages, each designed to meet different needs, from foundational SEO work for startups to advanced strategies for competitive industries.

SEO Package Australia

Standard Level SEO Package - $1,250 / Month

The Standard Level SEO Package is tailored for small businesses, startups, and those in low-competition markets. It focuses on establishing an online presence with essential SEO techniques, setting a strong foundation for long-term growth.

  • One-Time Setup Fee: $1,000. This initial setup includes site analysis, baseline audits, and implementing essential SEO accounts setup. By understanding your business’s current state, we can set clear, achievable goals and plan effective SEO improvements.
  • Monthly Reporting: We provide monthly reports focusing on primary metrics such as keyword rankings, organic traffic growth, and conversions, helping you see the impact of foundational SEO on your online presence.
  • Keyword Research & Targeting: Low-Competition, High-Relevance Keywords. Our team identifies relevant, low-competition keywords that can drive initial traffic and build a foothold in search results. This is crucial for new businesses or those needing a cost-effective SEO boost.
  • On-Page & Technical SEO: Essential Page Optimisation and Basic Audits. This package includes optimisations for core pages (like Home, Services, and Contact) and addresses fundamental technical issues, such as indexing, content visibility, and meta tag improvements.
  • Local SEO & Link Building: Google My Business Setup and Basic Citations. For businesses with a physical location, we establish a Google My Business profile and build foundational citation links to help improve local search visibility and attract nearby customers.

Mid Level SEO Package - $1,750 / Month

The Mid Level SEO Package is designed for small businesses aiming to increase visibility and compete in moderately competitive markets. This package goes beyond foundational SEO, supporting growth with a more robust strategy to attract and engage customers.

  • One-Time Setup Fee: $1,500. This setup involves a more detailed website audit and competitor analysis, giving us a deeper understanding of your market landscape and allowing us to tailor a comprehensive SEO plan.
  • Monthly Reporting: Our monthly reports cover a broader range of metrics, including organic traffic, keyword performance, and engagement rates. We also offer strategic insights to maximise your SEO investment.
  • In-Depth Keyword Research: Target Competitive Terms. This package includes advanced keyword research, focusing on competitive and high-value search terms relevant to your industry, driving more qualified traffic to your site.
  • Enhanced On-Page & Technical SEO: We perform a thorough technical audit, optimising both main and supporting pages for better search engine visibility. Issues such as indexing, broken links, schema markups, and more are addressed.
  • Content Creation: To support content-driven SEO, we create or update content each month, targeting keywords and topics that can increase your site's visibility and authority.
  • Quality Link Building & Local SEO: We build quality local citation links and employ local SEO tactics to improve your rankings in location-based searches, critical for businesses with a regional focus.

Top Level SEO Package - $2,500 / Month

The Top Level SEO Package is ideal for businesses in competitive industries, or eCommerce sites with multiple product categories. This package includes advanced SEO tactics, with a focus on continuous growth, conversions, and maximising online revenue.

  • One-Time Setup Fee: $2,000. Our comprehensive setup includes an extensive site audit, competitor analysis, and an SEO roadmap tailored to drive high-impact results in a competitive market.
  • Monthly Reporting: The reporting includes in-depth metrics, competitor tracking, and actionable insights, enabling you to make informed decisions to optimise your SEO strategy further.
  • Comprehensive Keyword Strategy: We develop a sophisticated keyword strategy targeting both high-competition and long-tail keywords, designed to capture a larger share of relevant search traffic.
  • Full On-Page & Advanced Technical SEO: Our team regularly optimizes all site pages, ensuring ongoing improvements in ranking potential. We also conduct in-depth technical audits to address complex SEO issues, including site structure, page load speed, and advanced schema markup.
  • Content creation: This package includes a monthly content plan, focusing on high-quality blog posts and articles aligned with your SEO goals. We create new pages/blogs and enhance existing content each month to boost relevance and engagement.
  • E-Commerce SEO: For eCommerce sites, we perform product page optimisation, category structuring, and user experience improvements, maximising both search engine visibility and customer retention.
  • Link Building Ideas: We plan and share content ideas that have the potential to acquire natural links. We also build citation and relevant local links to boost visiblity.
  • Conversion Rate Optimisation: Our team assesses user behaviour to implement CRO strategies, helping turn website visitors into paying customers and increasing your ROI from SEO efforts.

eCommerce SEO Cost

eCommerce SEO package starts from $2,500 and goes higher depending on the complexity of the website and ranking difficulty.

eCommerce website generally requires high-level optimisation considering it has various sections like categories, products, blogs, how tos etc.

Category page optimisation is crucial, as each category needs unique and compelling content to rank and compete organically. Effective eCommerce SEO also includes managing duplicate content issues and implementing structured data for better search engine comprehension and higher rankings.

Technical SEO is another major component, covering site indexing, speed, mobile usability, and schema markup for rich snippets. Regular audits help ensure the site’s health, supporting better user experiences and search engine rankings.

Another factor that can increase the eCommerce SEO cost significantly is content production. Building linkable assets is creative, data-driven and challenging and hence it is expensive.

Quality vs. Cheap SEO Cost

When choosing between quality and cheap SEO, it’s essential to understand the impact on results.

Cheap SEO packages are mainly designed to gain clients and often the pricing can't justify the bare minimum work required.

Cheap SEO packages can range from $350 to $500 or more.

Cheap SEO services often rely on low-effort tactics, such as poor link-building practices and no meaningful on-site seo or content bidding.

In contrast, quality SEO involves in-depth research, tailored strategies, and sustainable practices that build authority, drive targeted traffic, and ultimately provide a better return on investment. While quality SEO costs more, it’s a smart investment for businesses looking to achieve genuine growth and avoid penalties from search engines.

Fixed vs. Hourly SEO Cost

SEO pricing models can be fixed-rate or hourly-based, each with its advantages.

Fixed-rate SEO packages offer predictable monthly costs, which include a set range of services like content optimisation, technical audits, and reporting.

This approach is ideal for businesses with consistent SEO needs.

Hourly SEO, on the other hand, provides flexibility, allowing businesses to pay for specific tasks or consultations as needed. This can work well for businesses with irregular or project-based SEO requirements. Understanding your goals and budget can help you decide which model aligns best with your SEO strategy.

SEO Cost Infographic Monthly SEO package explained

FAQs

Can I do SEO without paying or for free?

While some SEO basics, like content creation, can be done in-house, achieving significant rankings often requires the expertise of an SEO professional.

What is the minimum SEO cost?

The minimum SEO cost in Australia typically ranges from $1,000 to $1,500 per month, depending on the services included.

Is SEO a one-time cost?

No, SEO is an ongoing process that requires continuous work and investment, so you pay monthly to maintain and improve rankings.

Why is SEO so expensive?

SEO may seem costly due to the time, expertise, and resources required, but it offers one of the best long-term ROI in digital marketing. In highly competitive industries, SEO costs can be higher because ranking takes more effort.

How much does SEO cost for a startup?

A small startup can begin with a base-level SEO package, usually around $1,250 per month, to establish an online presence.

Does Google offer free SEO?

Google doesn’t provide direct SEO services, but it does offer tools like Google Analytics and Search Console to help businesses optimise their sites.

Does SEO have a cost per click?

No, organic SEO doesn’t have a cost per click; Google doesn’t charge for clicks on organic search listings.

Is SEO cheaper than Google Ads?

In the long run, SEO can be more cost-effective than Google Ads, as SEO builds sustained traffic over time, while Google Ads require ongoing ad spend that can be costly as CPC rates increase.


Author: Pankaj Yadav

Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/

LinkedIn: https://www.linkedin.com/in/aboutpankaj/