AdWords Management Cost Australia
1) Google Ads Management Fee
2) Understanding Google AdWords Cost
Google AdWords Management Cost in Australia
The fee to manage Google Ads depends on the level of campaign building, optimisation and reporting.
You can expect to pay Google AdWords management fee anywhere from $750 to $2500 or more based on the level of work required to manage the campaign effectively. Very small campaigns can be managed at an even lower price.
Google Ads Management monthly price chart:
- Simple campaign monitoring: $500 - $750 per month
- Powerful campaign management: $1000 - $1500 per month
- Custom campaign management: $1750 - $2500+ per month
Note: At the start campaign setup cost also applies which is generally $500 to $1000.
General campaign building vs high-quality campaign planning
If you are just starting with small then your management fee can be lower as you may not need top-level planning with market & competition research.
On the other hand, if you have a good marketing budget and need an ROI driven Google Ads campaign powered with digital analytics and market research then the cost can increase significantly.
The cost to manage Google Ads in Melbourne, Sydney, Brisbane or in other cities of Australia is the same.
How much does Google Charge to Advertise on Google Ads?
Google Ads allows you the flexibility to run your campaign with whatever little amount you thing to get started. Also, as you get more confidence with conversion, return and ROI, you can invest heavily to create industry dominance.
You can start with a few hundred dollars a month to going as high as you may like. The beauty of Google Ads is that you decide the cost (bid, budget) and run when you would like to run.
On an average small business in Australia spend $3,000 to $10,000 per month. Depending on the niche you may be in the CPC for keywords can be very cheap to highly expensive. For example, if you are a publisher and you would like to have ads running on your name and if there is no competition then can be very cheap. On the other hand, some industries are very expensive, for example, the cost per click in dental, finance can be even $20 per click or more.
Understanding Google Ads Auction
Google AdWords is designed using auction consideration, meaning each time a search is made, if your keyword will trigger with your specified cost then the bid will compete against your competition.
To determine the ad position, Google considers the bid amount and the quality score.
Google also allows you to set auto-bid and the system will bid for you based on your daily budget to fulfil your marketing objectives.
Trying Google Ads with a small investment
If you would like to try Google AdWords by investing minimum daily to get some clicks then there is no problem but the minimum spend may not give you the optimum result but you will get some idea and you may see a greater possibility.
Google generally has an offer for new businesses to spend $150 and get $150 credit to your Google Ads account.
Running Serious Google Ads Campaign
If you are serious about getting results then Google AdWords is definitely one of the best marketing tools to use and results can be exected in a shorter span of time.
Generally building a powerful campaign may take a week depending on the budget and complexity of the campaign.
We highly recommend you to use our Google AdWords service in Melbourne to help you set up a very powerful campaign with a higher consideration of conversion and ROI.
Serious advertisers should also SEO strategy in Melbourne and create a good balance of Ads and organic search.
How to calculate average CPC for keywords related to your business?
It is very easy to understand the factors which determine the AdWords cost.
- CPC: Google charges only when someone clicks on the Ad in Google search result or ads on the Google display network. Google allows you to control your cost per click and Google also has keyword planner tool to find out about the average cost per click for your niche.
- The number of clicks: Once you will know your cost per click than you can set up the daily budget based on the number of clicks you would like to acquire on a daily basis.
How to calculate daily / monthly Google Ads Cost in Australia?
Once you know your average CPC (Cost per click) and then the number of clicks you would like to acquire per day then it is very easy to calculate your daily budget.
Example: let's say average CPC is: $5 and you would like to get 20 clicks per day then your daily cost will be: $5 x 20 = $100.
Once you will know your daily budget then you can easily calculate your monthly AdWords spend. Just multiply your daily spend by 30.4 and you will get the monthly AdWords budget. Google considers 30.4 days in a month.
So, in this situation, your monthly budget will be $100 x 30.4 = $3,040.
Note: Google may use more than allocated daily budget in some situation but it doesn't exceed the monthly spend. Meaning if Google may see more opportunity on a particular day then your ad will be shown more often which will return as a higher then allocated daily spend and when there will be fewer searches done then it may not use full daily allocated budget, meaning the system tries to create a balance.
How to get top position in Google search Ads?
If you would like to achieve a top position in Google search ads then you need to consider the following:
- Maintain a healthy bid, keeping close to top page bid high rage is recommended.
- Boost the quality score:
- Make your ads creative and attractive which will encourage users to click.
- Take measures to boost your click-through rate.
- Make your website pages relevant to your keywords.
- Do competition analysis to get an idea competition ad position, bid etc and take action to stay ahead.
Is Google AdWords Worth for businesses?
Google Ads is one of the most commonly used and powerful platforms in the world for businesses to advertise online.
If you have never used Google Ads for your business then you should definitely try as it has greater potential.
If you are a decent business size then it is worth getting in touch with a Google AdWords consultant in Melbourne and get your budget and ROI planned which will give you a greater understanding about the tool and setting a realistic expectation.
The possibilities are endless provided you setup correctly.
Is it possible to get a positive ROI using Google Ads?
Yes. A proper campaign planning and execution can return a positive ROI with your Google Ads spend.
In a dense competition, your budget can drain very quickly your competition may also be competing very hard to achieve higher ad position with higher or automated bid and if you are in this kind of space then the planning becomes even critical.
We use data intelligently to cut down non-performing keywords and ads and focus on the right keywords and campaigns to achieve a positive ROI.
It is also important to note that we are don't just use Google search but we also use Google display network and re-marketing to keep the cost down and maintain grater presence and boost ROI.
Is it possible to advertise on Google Ads at a lower cost?
Yes. You can advertise cheaply using Google AdWords but you may not get the full exposer. Google offers AdWords Express for those who do not want to hire experts and still use the basic feature and keep the Google Ads cost down.
If you are in a budget constraint and wondering about Google Ads cost for your business then talk to us and we can do some planning for you to get started.
How to boost conversion and minimise cost?
If your monthly AdWords cost is high and wondering to cut down the cost and maintain the conversion then your campaign needs to be assessed properly to fine the issues where you might not be getting the right return for the ad spend and we take various measures to pause those ad groups which do not perform and boost the budget of high performing campaigns.
One of the best ways to keep the cost down and still maintain a great conversion rate is by using different advertising option offered by Google. Not many small businesses in Australia uses Google Ads to its full potential.
We are a Google Partner and known for implementing best practices to keep the cost down and continue to focus on getting higher conversion.
AdWords Cost Calculator
We are in the process of building Google Ads management fee calculator which should be available in the coming weeks.
The cost to manage Google Ads in Australia can also be done on an hourly basis but we recommend monthly package it will create a piece of mind for customers.
What if my competition will click on my Google AdWords ad?
Google has a smart system to pick invalid clicks, meaning if someone will try to abuse the system then Google doesn't count those clicks and you will not pay for it. It is important to note that, the system is not 100% efficient so in some situations, the system doesn't pick up invalid clicks efficiently.
Is Google AdWords Free?
No. You will be charged for clicks made by the users. Google does not charge in advance, it sets up a payment threshold and billing cycle. You will be charged when you will reach the threshold or the billing cycle.
Is it better to advertise on Facebook instead of Google Ads?
There is no right answer, you need to see the possibility and choose the right platform. You may like to talk to a digital marketing consultant to discuss your options.
Is it possible to know my competition Google Ads monthly budget?
No. But Google has some tools designed to know how your campaigns are performing against your competition and it should give you some sense if you need to increase, decrease or apply changes to your campaign.
Should I save AdWords cost and spend on SEO instead?
It entirely depends on your long and short term marketing objectives. The price you pay to get SEO done to an agency will only return in the long term whereas you can expect an instant result from your Google Ads campaign.
How to do I know the average cost per click for my business in Australia?
You can use Google Keywords Planner tool where you can set the location like entering your city Melbourne, Sydney, Brisbane, Adelaide, Perth and then enter your keywords and the system will show you an estimated top page bid low and high rage.
Is it possible to advertise on Gumtree using Google AdWords?
Yes. Gumtree shows Google search as a display select and also it hows display ads like showing your graphic ads.