eCommerce SEO Melbourne

eCommerce SEO expert in Melbourne

Are you looking for an eCommerce SEO expert in Melbourne to help your online store rank higher, drive quality traffic, and increase revenue?

At webapex, we specialise in next-level eCommerce SEO strategies tailored for Australian businesses. Whether you're a startup or an established retailer, we implement powerful technical and content SEO that goes beyond the basics, focusing on high-converting category pages, optimised internal linking, SEO-driven content, and advanced schema to boost visibility online.

eCommerce optimisation is far more challenging than standard SEO as it has more elements to optimise. Talk to one of our eCommerce SEO consultants to request an audit.

“Data Driven Strategies Delivering Measurable Results” - webapex.

Get professional eCommerce SEO services to boost traffic & sales

Professional SEO services can help eCommerce businesses tailor their SEO strategies to outperform competitors and maximise ROI. Leveraging professional expertise for your eCommerce platform can boost traffic, enhance user experience, and drive sales.

Professional SEO comes with years of experience with research and development to craft the strategy that works today.

At webapex, we run various tests related to content, on-site technical SEO and link building, and we have the skills and tools to offer professional eCommerce SEO in Melbourne to boost traffic.

Let’s turn traffic into sales.

Comprehensive eCommerce technical SEO services

At webapex, we offer advanced technical SEO services specifically tailored for eCommerce websites. Our focus is to ensure your online store is properly optimised for search engine crawling, indexing, speed, and usability, laying a solid foundation for high-performance SEO results.

With eCommerce websites often containing hundreds of pages, a strong technical SEO strategy is essential to boost visibility and search rankings while minimising crawl waste.

Run full technical SEO crawls to detect issues

We utilise SEO tools like Ahrefs, Screaming Frog, and Google Search Console to perform comprehensive SEO audits. This helps us identify crawling, indexing and SEO health-related issues such as:

• Broken links and 404 errors
• Orphaned pages with no internal links
• Missing or duplicate meta titles and descriptions
• Images without ALT attributes
• Redirect chains and loops
• etc

Our crawl-based audits help pinpoint issues that can hurt crawl efficiency and lead to SEO underperformance.

Improving website crawling and indexing

Crawling and indexing are the foundation for SEO ranking. eCommerce websites generally have a higher number of pages, and it is critical to ensure website has no crawling and indexing errors.

We implement various strategies for businesses looking for solid SEO foundation, such as:

• Merging/deleting thin content pages
• Ensuring proper canonical tags to avoid duplicate content
• Building high-quality content with regular updates
• Building proper navigation for better usability and crawling

Visit our detailed guide on why your website or pages are not getting indexed by search engines.

Google Search Console & Core Web Vitals optimisation for eCommerce

You have no better data than Google Search Console when it comes to doing SEO for an eCommerce website.

Core Web Vitals have become increasingly important along with other core signals for eCommerce like:

• LCP, FID, and CLS scores
• Crawl stats & coverage reports
• Structured data/schema markup (Product, Breadcrumb, etc.)
• Indexing diagnostics and validation

Essential e-commerce technical SEO checklist

Standard optimisations are not to be missed. We implement eCommerce SEO checklist that has worked, and we continuously revise the checklist guide to match the latest SEO trends.

Here are standard but key on-site SEO checklists that we ensure to implement correctly and efficiently to eCommerce stores:

• Meta Tags: Each important page is assigned a unique, descriptive meta title under 60 characters, incorporating relevant keywords for improved rankings. Meta descriptions are crafted to accurately summarise the content, keeping under 160 characters, and help boost click-through rates in search results.
• Heading Tags: A clear heading hierarchy is implemented, starting with one H1 per page focused on the core topic, followed by logically structured H2s and H3s. This ensures better readability, accessibility, and crawl efficiency for search engines.
• Robots.txt & XML Sitemap Optimisation: Proper configuration of the robots.txt file ensures that non-essential or sensitive pages are excluded from crawling. A clean, regularly updated XML sitemap is submitted to search engines to guide indexing and prioritise key landing pages.
• Canonical Tags: Canonical tags are correctly placed to handle duplicate content and guide crawlers to index the preferred page version. 
• Pagination: Proper pagination techniques are put in place for large product catalogs, reducing crawl waste and ensuring important product and category pages remain accessible and indexable.
• Fixing Orphan Pages: Orphan pages are simply lost opportunities; our strategy is to create connected pages with proper internal links, including category and HTML sitemap optimisation.
• Broken Links: They are not SEO’s friend; borken links, optimisation and fixing are some to the basic optimisation that gets carried out right at the start of our eCommerce SEO campaign.

eCommerce Categories/Collection pages optimisation

Categories or collections (popularly known in the Shopify platform) are often the highest-traffic pages on an eCommerce website. Generally, categories drive more traffic than other sections of an eCommerce website.

At webapex, we treat eCommerce category optimisation as one of the most strategic elements in our SEO process. Properly structured, optimised, and indexed category pages ensure better visibility, stronger keyword targeting, and a seamless shopping experience.

Some of our eCommerce category optimisation include:

Navigation planning

It is very important to place key categories in the main navigation for easy access, crawling and indexing.

Navigation planning and design become even more important for more complex eCommerce stores to ensure products and categories can be found easily.

SEO friendly category URL

By making SEO friendly category URLs, search engines can understand the website structure better.

While optimising category URLs, we try to implement best practices to keep them short and descriptive.

Breadcrums

They help to discover pages and become critically important for deep pages, example, pages that are 2-clicks deep.

We ensure category pages to have proper breadcrumbs, and the same gets passed to structured data/SEO schema.

Compelling Category Meta Title

We craft compelling and keyword-rich meta titles and descriptions tailored to each category. These elements not only influence rankings but also play a major role in attracting clicks from search engine results pages (SERPs).

For important categories, we test various titles and use the one that gets a high CTR (click-through rate)

Heading tags optimisation

Clear, well-structured headings (H1, H2, H3, etc.) are implemented to define page hierarchy and keyword intent. Each heading is carefully planned to include target keywords while maintaining natural readability.

We assess each keyword with relevant keywords and place them appropriately in heading 1 and other headings to provide a strong signal to search engines to achieve better ranking.

Category description copywriting

Our content team writes persuasive, SEO-focused category descriptions that expand topical relevance and improve indexing. 

The copy is crafted to align with search intent, support user engagement, and target a broader set of related search terms.

Thin or duplicate collection pages strategy

It is important not to have thin or similar categories that can confuse search engines and result in keyword cannibalisation.

Each category should be assessed for its offerings and matched against the keywords and search intent to create distinct categories.

Our team takes time to assess categories for possible duplication and take necessary action, including using a canonical tag in situations where we can’t delete or merge similar content.

Content SEO for eCommerce websites

One of the best ways to boost eCommerce ranking is by investing in content SEO with a special focus to boost topical authority.

We help eCommerce businesses in Australia to implement scalable content strategies that drive traffic, improve category rankings, and support long-term organic growth. 

We don’t just write content, we build authority in specific nich.

Our content SEO process for eCommerce includes:

• Topical Map Building: We create a detailed topical map to identify core themes, subtopics, and supporting content opportunities. This ensures your site sends clear topical signals to search engines.
• Category Ranking Focus: Content is aligned closely with your high-value category and collection pages. We support key money pages with related blog posts, guides to strengthen internal relevance and drive rankings.
• Content Gap Analysis: Through competitor and keyword analysis, we uncover content gaps and missed opportunities. This helps us plan new content assets that target untapped traffic and long-tail queries relevant to your offerings.
• Quality Content Writing: Along with planning, execution is equally important - producing quality content with all those signals included is not an easy job - we get the job done.
• Relevant Internal Linking: Topical relevant internal links are placed to boost the authority and ranking of category pages.

eCommerce SEO linkbuilding service

Links are still one of the most powerful ranking signals.

We provide safe link-building services to boost SEO ranking. Our link-building service includes various techniques, including building linkable assets, brand signals using citations, digital PR and more. 

Linkable assets

Building linkable assets is one of the safest and most powerful ways to acquire relevant natural links that have the power to enhance the ranking significantly.

We create linkable assets as part of topical authority planning but with a special focus on addressing search intent that can bring traffic to content pages and boost overall visibility.

The process is time-consuming and expensive, but the return may be way higher than the investment in the long run.

Brand SEO & citations

Search engines prioritise trusted brands for SEO ranking. 

We boost brand visibility by building consistent and authoritative citations across relevant directories and social media platforms.

Learn more in the eCommerce brand SEO section.

Digital PR for eCommerce

Digital PR is one of the best ways to get high-authority links that can change the dynamics of an eCommerce business in a short time.

We use digital PR tactics to secure high-authority backlinks from reputable news outlets, niche publications, and industry blogs. These editorial links carry substantial SEO weight to enhance the ranking.

Brand SEO for eCommerce businesses

In today’s competitive landscape, when there are several options for a buyer to choose from when making an online purchase, brand SEO becomes important to establish your online business credibility and stand out among competitors.

Key brand SEO steps are listed below:

• Consistent NAP (Name, Address, Phone): We ensure your business Name, Address, and Phone Number are consistent across your website and third-party sites. This consistency is essential for local SEO, map listings, and building trust with both users and search engines.
• Brand Structured Schema: Our team implements structured data markup to highlight your brand details, like your business name, logo, contact info, and social profiles. The process will ensure that search engines better understand your brand online.
• Brand Mentions: We maintain your brand consistency across all major social platforms. This includes optimising bios, contact details, and brand messaging to create alignment between your site and social presence, reinforcing your brand's credibility.

FAQs

How much does eCommerce SEO cost?

The cost mainly depends on the amount of work required to optimise the website. A business with the high competition requires more cost in creating a unique strategy, implementation and monitoring. Visit our SEO cost Australia page which explains in detail.

How long does it take to see results from eCommerce SEO?

SEO is a long-term strategy. It may take several months to notice results changes. It all depends on the competition, SEO strategies, and how well your website is optimised for SEO. Generally, you can expect to see noticeable improvements in 4 to 6 months. Visit SEO ranking timeline to learn more.

Do you provide content writing with eCommerce SEO?

Yes. We can help you write business content to optimise categories, products and blogs to build linkable assets. We also provide topical map planning and content writing for eCommerce businesses.

Author: Pankaj Yadav

Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/

LinkedIn: https://www.linkedin.com/in/aboutpankaj/