Website Design Cost in Australia
The average website design cost for small businesses in Australia ranges from $6,500 to $10,000+. The cost is impacted by various factors like type, design, quality, SEO considerations & more. eCommerce website development costs typically range from $12,500 to $20,000+.
Website Design Cost Calculator
Our Website Design Cost Calculator provides a quick and easy way to get an estimate of designing a website based on requirements.
Website Design Price Chart
Below is a general website development pricing table for various types of websites. The costs can vary depending on the level of design, functionality, and other customisation or integration of your project.
Website Design Type |
Cost |
from $6,500 |
|
from $12,500 |
|
from $12,500 |
|
from $10,000 |
|
from $9,500 |
|
from $15,000 |
|
from $20,000 |
These figures provide a general pricing idea for business owners looking to understand potential website design expenses across different platforms and needs.
We are based in Melbourne, Australia, and the pricing guide is for businesses located across cities like Melbourne, Sydney, Brisbane, Adelaide, Perth and other smaller cities across Australia.
For a more accurate quote and professional website design in Melbourne and across Australia, contact us today with your requirements.
Website Design Packages
The cost of website design packages is impacted purely by the requirements.
| Features | One Page $2,500 |
Standard $6,500 |
Business $9,500 |
eCommerce $12,500 |
|---|---|---|---|---|
| Pages | 1 | 7–10 | 7–10 | 12–20 |
| Mobile-friendly | ✓ | ✓ | ✓ | ✓ |
| Enquiry form | ✓ | ✓ | ✓ | ✓ |
| Design | Template | Theme | Theme/Custom | Theme |
| SEO | — | Basic | Pro + Schema | Standard |
| eCommerce features | — | — | — | ✓ |
Choosing the right package depends on your business goals, design and functionality needs.
Whether you need a simple landing page design or a fully functional eCommerce website, each package can be tailored as per your needs, and the cost will vary accordingly. Talk to our team at webapex to find out the right package for your needs.
In the Australian market, the “Landing Page” package is suitable for running paid/PPC campaigns, the “Standard” package is suited for simple business needs, and the “Business Package” is suitable for professionally run businesses.
The “eCommerce” package can vary significantly, as an online store has far more components than a standard business website, which is discussed in detail below.
Website Types & Development Costs in Australia
WordPress Website Design Pricing
Cost: starts from $6,500
A simple WordPress website design of 7-10 pages with enquiry forms and all necessary plugins may cost you around $6,500.
The cost will increase for more advanced setups, such as using custom design pages or functionalities like CRM integration, etc.
WooCommerce Website Development Costs
Cost: starts from $12,500
A WooCommerce website built on WordPress with online store features, and it has far more features than standard WordPress websites.
A standard WooCommerce development cost of $12,500 includes building a fully functional eCommerce store with a homepage, categories, products, and checkout.
Here also, the cost can increase dramatically to build an eCommerce store for an existing business with regular transactions and features like:
- Product feed for merchant centre
- Product reviews integration
- Accounting integration, like connecting to Xero
- Automation workflows
- Third-party shipping integration
- Advanced tagging
- etc.
eCommerce Website Design & Development Costs
Cost: starts from $12,500
Basic eCommerce can be offered for around $8,500 - $10,500, but if you are looking for a decent online store, then expect to pay $12,500 to $15,000.
eCommerce website development cost is also impacted by the platform you choose, like WooCommerce, Shopify vs a custom solution and the features you require.
WooCommerce is a self‑hosted solution, meaning the development is done on your chosen hosting platform.
Shopify Website Design Pricing
Cost: $10,000 - $20,000+
You can get a standard Shopify store built for around $10,000, and it increases based on the complexity, like the design and features requirements.
Shopify is a fully hosted platform, meaning Shopify provides and manages the hosting for you. Website design companies like webapex build on top of the features offered by Shopify.
Custom Website Design Rates
Cost: starts from $9,500
Custom-designed websites have almost all components built from scratch, and it takes more time to design and build than a standard website using third-party CMS or using hosted solutions like Squarespace, Wix, etc.
Standard custom design pricing starts from $9,500, and you can expect to get a standard custom-designed eCommerce website for around $15,000 to $20,000.
Magento Website Design & Development
Cost: starts from $15,000
Magento is another powerful eCommerce platform, and the cost to build a standard Magento online store is around $15,000 - $20,000.
Magento is relatively more complex than other eCommerce platforms like WooCommerce, and the price is also reflected accordingly.
Neto / Maropost Website Development
Cost: $20,000 - $30,000+
Neto by Maropost offers a mid to enterprise-level eCommerce solution. It is a fully-hosted solution.
The cost to build a Neto store can vary significantly, but you can expect to pay around $20K to $30K+ for a standard online store.
Website Design Cost by Industry
We have listed below the website design cost by industry, including popular niches where online presence is vital to run a successful business.
Home Services - $6,500
(Plumbing, HVAC, Landscaping, Cleaning, Pest Control, etc.)
For most of these industries, a simple, fast-loading website with a strong call to action is critical.
You can get a standard website for around $6,500 for home-based service businesses like Plumbing, Heating & Cooling, Cleaning, Gardening, Pest Control etc.
Medical & Dental Clinics - $8,500
(GP & Dental Clinics, Specialists, Chiropractic, Podiatry, etc.)
For medical and dental clinics, targeting local patients in the area is key and the website should reflect the local touch and popular services required in the area.
The starting price of $8,500 can offer a standard website with an enquiry form for Doctors/Dentists/Specialists, and other allied health clinics (physiotherapy, occupational therapy, psychology, dietetics, podiatry, and speech pathology clinics).
Financial & Professional Services - $8,500
(Financial Advisors, Mortgage Brokers, Legal, Real Estate, etc.)
Financial and professional services are very competitive, and the website should reflect the uniqueness with a strong call to action.
Website design pricing for mortgage brokers, financial advisors, real estate and legal services starts from $8,500.
Trades & Construction - $7,500
(Builders, Electricians, Plumbers, Roofers, Painters, Flooring, etc.)
A basic trade and construction website can be designed for around $7,500.
Some trade and construction businesses are more competitive than others, and hence the quality of the website should be reflected accordingly to stay competitive in the market.
A website requirement for builders, plumbers and roofers may need to be more sophisticated considering the level of competition they have.
A website with more features and high-end design requirements will cost you more.
Retail & Ecommerce - $9,500
(Clothing & Apparel, Electronics, Gardening Products, Skincare, etc.)
The retail and eCommerce businesses can have a simple website requirement to a very complex online store with features.
You can expect to pay $9.5K to 20K+ in the retail and eCommerce sectors.
Hospitality & Tourism - $8,500
(Restaurants & Hotels, Travel Agencies, Tour Operators, Adventure, etc.)
A hospitality and tourism website is generally information-driven with good-looking photos and often linked to third-party booking platforms.
The cost to build an 8-10 pages professional website in hospitality and tourism starts from $8,500.
Education & Training - $7,500
(Schools & Colleges, Training Centres, Tutoring, Online Courses, etc.)
The education and training sector can also have a simple to complex website requirement. You can expect to pay $7,500 to $15,000+ to get a professional website with online booking features.
Creative & Personal Services - $7,500
(Beauty & Fashion, Photo & Videographers, Personal Trainers, Life Coaches, etc.)
This industry is driven by creativity, and the website should also reflect crisp photos of the services they provide.
You are expected to pay a starting price of $7,500 to get a professional website in the creative and personal services sector.
Website Design Cost Factors
The cost of website design is impacted by various factors. We have listed key factors below:
- Type of Website: A basic vs professional vs eCommerce website is the primary factor impacting the pricing.
- Number of Pages: This is another factor that impacts the price.
- Design Requirements: A simple design means a lower price vs high-end custom design that can be expensive. Example: theme vs custom.
- CMS Selection: The price is also impacted by CMS selection, like WordPress, Custom, Shopify, etc.
- Integration Requirements: The cost is also affected by integration requirements like Forms, CRM, Accounting, etc.
- SEO Inclusions: Powerful SEO integration from the start would require better mapping of the niche, resulting in detailed content planning, advanced website structure, and impacting the cost accordingly.
- Advanced Features: This is often needed by existing running businesses to ensure they achieve better speed, performance, reliability, security, etc.
- Maintenance: Websites in a competitive niche require regular maintenance, which results in additional cost.
Understanding Website Design Exclusions
Here are some common website exclusions you need to consider while estimating the website development budget:
- Domain Registration: $15 to $360+ per year
- Hosting: $150 to $500+ per year
- Logo Design: $500+
- Images, Creatives, and Visuals: $300 - $500+
- Copywriting: $75 to $500+ per page
- Website Support and Maintenance: $500 to $2,000+ per year
Note: The pricing listed on this page is a general guide only, excluding GST; seek a proper quote tailored specifically for your business needs.
FAQs
What is a good budget for a website?
A budget of $8K to $10K is a good budget to build a professional website, including an enquiry form and other key requirements.
How much for a 10-page website?
You can expect to pay $6.5K to $8.5K for a 10-page professional website in the Australian market.
How to reduce website design cost?
The best way to reduce the website design cost is by reassessing your requirements and only getting the features that you really need, while focusing on current needs with future considerations.
Are hosting/domain included in quotes?
No. In most cases, the domain registration and hosting costs are not included with the website design package. You need to read the fine details to know the inclusions.
How long does it take to build a website?
A website can be designed and built in 4 to 8 weeks' time. It may take less or more depending on the requirement, resource availability, content availability and communication promptness between the client and service provider.
Author: Pankaj Yadav
Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/
LinkedIn: https://www.linkedin.com/in/aboutpankaj/