Website Design Cost In Australia | Website Cost Calculator
The average website design cost for small businesses in Australia ranges from $5,000 to $10,000+. The cost is impacted by various factors like type, design, quality, SEO considerations & more. eCommerce website development cost is $8,500 to $20,000+.
Website design cost calculator
Website design pricing table
Below is a general website design pricing chart for various types of websites in Australia. The costs can vary depending on the level of design, functionality, and other customisation or integration of your project. These figures provide a ballpark estimate for business owners looking to understand potential website design expenses across different platforms.
Website Design Type |
Cost |
Simple 7-10 pages website |
Approx. $5,000 |
Custom designed 7-10 pages site |
$5,500 to $8,500+ |
WordPress standard website |
$5,500 to 10,000+ |
eCommerce website design |
$10,000 to $25,000+ |
WooCommerce website design |
$10,000 to $20,000+ |
Shopify website design |
$10,000 to $20,000+ |
Custom eCommerce website |
$12,000 to $20,000+ |
Magento website design |
$15,000 to $25,000+ |
If you're searching for website design costs in cities like Melbourne, Sydney, Brisbane, Adelaide, or Perth, these estimates can provide a useful starting point. However, it’s important to remember that actual costs may vary based on the unique requirements of your website.
For a more accurate quote tailored to your specific needs, we recommend sharing your website design goals and detailed specifications.
Simple website design pricing - $5,000 to $8,000
For small business owners in Australia who need a professional, clean, and functional website, expect to budget between $5,000 and $8,000. This range typically covers a straightforward design with essential features and pages, including a home page, about section, services or product pages, blog, and contact page - a total of around 8 to 10 pages.
If you choose a static website to save on upfront costs, keep in mind that any changes or updates will require the assistance of a web designer, adding to long-term maintenance costs.
Note that logo, visuals and copywriting are generally not included in the website design package so budget for that separately, learn more about website design exclusions.
eCommerce website design cost - $10,000 to $20,000+
eCommerce website design pricing can vary widely based on the scope and complexity of the project. A basic eCommerce site with essential features - product pages, shopping cart, checkout, and payment gateway integration - will typically start around $10,000.
A more sophisticated eCommerce site, with higher scopes like custom functionality, and integrations with third-party systems, can range from $20,000 to $50,000+.
The platform you choose, whether WooCommerce, Shopify, or Magento, also impacts the cost, as each platform has different capabilities, licensing fees, and support requirements.
Custom website design rate - $8,500 to $25,000+
Custom website design is ideal for businesses that require a unique or highly specialised website to meet specific branding or functionality needs.
The cost of custom website design is generally high because they are designed from scratch to fulfil specific needs.
Custom website design costs can range from $8,500 to $25,000+ depending on the requirement.
Factors that impact web design cost
When considering website design pricing in Australia, several factors can influence the total cost. The scope, complexity, and specific needs of the project all play crucial roles in determining the final price.
Below, we’ve outlined some of the most important factors that affect website design costs, providing insights to help you understand what drives these expenses and make informed decisions for your project.
- Number of pages
- Design quality (readymade theme vs custom design)
- CMS selection (WordPress, Custom, Shopify, Magento etc)
- SEO needs
- Content production (copy, images, videos etc)
- Any third-party integration
- Security needs
- Etc
Let's talk about them in detail.
Total number of pages
The total number of pages required directly impacts the time and resources needed to complete the website.
A simple website with 5-10 pages will generally cost less than a larger site with 50 or more pages. More pages require additional design, content, and optimisation efforts, especially if each page has unique layouts or needs tailored SEO.
Design quality
Design quality is a significant cost factor. Using a pre-designed theme is usually more affordable than investing in a custom design, which offers a unique look and feel tailored specifically to your brand.
Custom designs involve more planning, creativity, and attention to detail, resulting in a higher quality site that aligns with your brand’s image and goals but with an increased cost.
CMS Selection (WordPress, Custom, Shopify, Magento, etc.)
The choice of Content Management System (CMS) can affect both the initial design costs and ongoing maintenance. WordPress and Shopify are generally more cost-effective and widely used for their ease of use, while platforms like Magento or fully custom-built CMS solutions often require a higher investment due to their complexity and the expertise required for setup and maintenance.
SEO needs
Integrating SEO elements during the design phase is crucial for long-term visibility but can also increase design costs.
It is vital to include technical SEO if you have the budget, get it right, and set the foundation.
SEO considerations include
- Technical SEO (URLs, Code, Schema, Meta-data, Speed, performance etc)
- Keyword research
- SEO-friendly content planning (Sematic SEO or SEO silo)
- Internal linking
- etc
These elements ensure that your site is search engine-friendly from the start, helping you attract organic traffic, but they also require expertise and time, impacting the overall cost.
Content production
Quality content is essential for user engagement and SEO, but producing it can be costly. Professional copywriting, high-quality images, and custom videos can significantly enhance user experience, but they require additional investment.
If content creation is included in the design package, it will add to the costs, particularly if you need unique, well-researched content for multiple pages.
Linkable assets: The cost can increase significantly if you plan to get top-of-the-line multi-x better content than your competition.
Third-party integration
This is another important factor that can inflate the website design pricing.
Integrating third-party tools and services - such as CRM systems, accounting or ERP - can add functionality but also increase complexity and costs.
Each integration requires setup, testing, and sometimes custom development to ensure seamless performance, adding to both the initial design and future maintenance expenses.
Security needs
Website security is essential, particularly for online systems and eCommerce sites in particular or platforms handling sensitive data. Advanced security features, such as SSL certificates, firewalls, and regular security audits, help protect your site from potential threats but involve additional costs.
Implementing these measures is an investment in long-term security and user trust, crucial for protecting both your data and your customers.
Cheap vs quality design and price impact
While it's easy to find cheap website design quotes, these often come with significant limitations or a hook to acquire clients with a low upfront cost while offering only the bare minimum.
Cheap web design in Australia typically ranges from $1,000 to $2,000, and while this might seem budget-friendly, it often involves sacrifices in areas crucial for long-term success, such as design quality, functionality, security, and SEO.
Instead of looking for a cheap website design, you can choose a website builder like Suarespace or Wix as you can get a decent outcome with minimum initial cost.
Risks of opting for cheap web design
Choosing a low-cost website design can lead to numerous risks that may cost more in the long run. Here are some potential downsides of cheap web design:
- Limited Functionality: Budget designs often come with restricted features or lack the flexibility to add advanced functionality, leaving you with a basic, less competitive website.
- Poor User Experience: Cheap designs are often built on basic templates with limited customisation, which can result in a website that looks generic and fails to engage visitors.
- Subpar SEO: Cheap web designers may overlook essential SEO elements, leading to poor rankings in search engines. Lack of keyword optimization, slow load times, and missing metadata can all impact your visibility online.
- Security Vulnerabilities: Lower-cost designs might skip critical security measures, making your website vulnerable to hacking and malware attacks.
- Scalability Issues: Cheap websites are often built with minimal growth in mind, making it difficult to expand features or integrate new tools as your business grows.
- Frequent Maintenance and Redesign Costs: A poorly constructed website may require frequent repairs, upgrades, or even a full redesign sooner than expected, ultimately increasing costs.
Benefits of quality design
Investing in a quality website design offers long-term advantages that can enhance your business’s online presence and performance:
- Custom, Engaging Design: High-quality designs are tailored to your brand, offering a unique and visually appealing experience that captures user attention and sets you apart from competitors.
- Enhanced User Experience: A professional design focuses on usability, ensuring smooth navigation, faster load times, and a layout optimized for mobile and desktop users alike.
- Strong SEO Foundation: Quality web design incorporates essential SEO practices, such as optimized site structure, meta tags, and mobile responsiveness, to improve your rankings in search engines.
- Higher Security Standards: Investing in a reputable web design service means greater attention to security features, reducing the risk of data breaches and cyber threats.
- Long-Term Scalability: Quality websites are built with scalability in mind, allowing you to add features, pages, and integrations as your business grows without needing a complete overhaul.
- Reduced Maintenance Costs: A well-designed website requires less frequent maintenance and is often built on stable, updated platforms, minimizing future costs and issues.
How to reduce website design costs without compromising quality
Reducing website design costs doesn’t mean sacrificing the quality or functionality of your site. Here are some effective strategies to help manage expenses while still achieving a professional and impactful website.
- Choose the Right Platform: Selecting a cost-effective, flexible platform like WordPress can significantly lower design expenses.
- Use Pre-Made Themes or Templates: High-quality themes or templates can provide a professional appearance at a fraction of the cost of custom designs.
- Prioritise Must-Have Features: Focus on essential features that directly impact your business to reduce costs at the start.
- Provide Your Own Content: Preparing your own website content, including text, images, and videos, can cut down on costs greatly.
- Opt for a Phased Approach: Consider building your website in phases, starting with a Minimum Viable Product (MVP) that includes essential features.
Visit our detailed post on reducing the website design cost to get a better understanding.
Additional costs to consider with website design
Creating a website involves more than just the initial design and development fees. To ensure that your website is launched and operates smoothly, there are additional possible costs you should consider:
- Domain Registration & Hosting Cost: A domain name is your website’s address. You may need to pay $15 to $50 per year for your domain registration. Hosting is needed to load all the files in the cloud to run your website, you may pay roughly $100 to $1,000+ yearly for website hosting.
- Regular Maintenance Costs: Website maintenance is vital to ensure smooth functionality, up-to-date security, and optimal performance. Maintenance costs may include software updates, security patches, backups, and general troubleshooting. You may plan $500 to $5,000+ for your yearly maintenance cost.
- Costs Related to Unplanned Events: Unexpected issues, such as website downtime, hacking incidents, or system errors, can arise, requiring immediate attention and sometimes additional costs for emergency support.
- SEO and Marketing Costs: The website is just the face of your business, you need to initiate marketing campaigns to bring traffic to your website. Learn more about SEO, Google Ads and Facebook Ads costs.
Understanding website design exclusions
When budgeting for website design, it’s essential to clarify what’s included in the service and what may come as an additional cost. Many standard design packages don’t cover all aspects of a website’s branding, content, and ongoing management.
Understanding these exclusions allows you to better anticipate additional needs and budget accordingly.
Common exclusions include:
- Logo Design: Logo creation is often not part of website design services, so plan separately for branding elements.
- Images, Creatives, and Visuals: Stock photos, custom graphics, or high-quality images are typically additional expenses if not provided by the client.
- Copywriting: Professional copywriting for web pages, blog posts, or product descriptions may require hiring a separate content writer.
- Advanced Content Planning: Services like creating a topical map or in-depth content strategy to enhance SEO are usually not included in standard packages.
- Website Support and Maintenance: While basic troubleshooting may be covered in the initial stages, regular support or maintenance contracts are often additional.
Website design cost calculator
Our Website Design Cost Calculator provides a quick and easy way to get an estimate of designing a website based on requirements.
This tool is designed to help you understand potential expenses by asking you to select key factors that impact pricing, such as the type of website, number of pages, content needs, and any special features or functionalities you may require.
Simply input your preferences, and the calculator will generate an estimated cost.
For a more precise figure, you can also choose to request an official quote from us.
FAQs
How much does a landing page cost in Australia?
A professionally designed landing page in Australia can cost $1,000 to $2,500+, depending on the level of customisation, design complexity, and any additional features or integrations required.
What is the difference between a website and a landing page?
A website is a multi-page digital presence that provides information about a business, its services, and other resources, while a landing page is a single, targeted page focused on a specific campaign, product, or offer.
What is the hourly rate of a website designer?
In Australia, website designer hourly rates vary but typically range from $75 to $200+ per hour, depending on the designer's experience, location, and project complexity.
How much does it cost to redesign a website?
The cost of re-designing a website is the same, the only difference is the existing content can be re-used with the re-design project.
Do I need a website if I have a landing page?
Yes. While a landing page is effective for targeted campaigns, a full website provides broader brand representation, credibility, and functionality for your audience.
Author: Pankaj Yadav
Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/
LinkedIn: https://www.linkedin.com/in/aboutpankaj/