Facebook Ads Cost Australia

Small businesses in Australia invest between $2,000 and $5,000+ per month on Facebook Ads to achieve the desired objective. A more established business tends to spend more on Meta ads compared to those who are just starting.

Facebook Ads Cost Australia

Budget Calculator | Understanding Facebook Ads Cost | Facebook Ads Packages

Facebook Ads Cost Calculator


I Also Need Facebook Ads Management Quote

Understanding Facebook Ads Cost

To run Facebook (Meta) Ads effectively, businesses should consider two primary costs:

  1. Ad Spend Paid Directly to Meta - This is the budget allocated to display your ads across Facebook, Instagram, and the Meta network, and is billed based on campaign types and their working model. Facebook mainly charges based on impressions.
  2. Management Cost: Most businesses in Australia hire Facebook Ads experts to run their ads. Facebook Ads are far more complex to set up and run. You can start losing money if not set up and monitored.

Facebook Management Cost Australia

Facebook management pricing guide is listed below.

Google Ads Management Package

Monthly Pricing

Standard

$1,250

Pro

$1,750

Top

$2,500

Note: The above pricing is a general guide only, request for a proper quote based on the requirement to get the exact management cost.

Facebook Ads Packages

Standard

$1,250 / Month

The Standard Facebook Ads package is designed for businesses just starting with Facebook advertising.

  1. One-time campaign setup fee: $1,500
  2. Basic monthly reporting
  3. Audience research & targeting
  4. Ad copy & creative design
  5. Ad placement optimisation
  6. Budget management
  7. Basic competitor analysis
  8. Pixel setup & tracking

Pro

$1750 / Month

The Pro Facebook Ads package is best for growing businesses that want a more strategic approach to Facebook Ads.

  1. One-time setup fee: $2,000
  2. Monthly campaign management - Comprehensive
  3. Report: Detailed analysis of performance and adjustments
  4. Depth competition analysis
  5. Ad creation and testing
  6. Landing page review & recommendations
  7. Retargeting setup

Top

$2,500 / Month

The Top Facebook Ads package is designed for businesses in competitive markets aiming for aggressive growth. Eg. eCommerce.

  1. One-time setup fee: $2,500
  2. Detailed Facebook Ads performance reports and forecasting
  3. Advanced audience research
  4. Enhanced ad copy & creative design
  5. Diverse campaign creation & management
  6. Conversion tracking & pixel integration
  7. Advanced Retargeting setup
  8. Detailed Competitor analysis
  9. Custom audience creation

Understanding Facebook Ads Packages

Standard - $1,250 / Month

The Standard Meta marketing package is ideal for small businesses starting with Facebook Ads, focusing on essential setup and basic campaign management.

If you are just starting with Facebook with a limited budget and don't know where to begin then this package can provide a perfect start.

You can always go to a higher package based on your needs.

Pro - $1,750 / Month

For businesses seeking steady growth in moderately competitive markets, the Pro package offers more comprehensive features. This package includes multiple campaigns, audience creation, and testing to refine targeting.

This package is suitable for existing businesses that need regular leads or sales.

Top - $2,500 / Month

The Top Meta marketing package provides full-scale ad management, designed for competitive industries or larger ad budgets. This package includes advanced targeting, dynamic ads, and conversion rate optimisation for improved ROI.

If you are an eCommerce business and need to boost your sales and retarget your customers most effectively then this package and be perfect for you. 

Facebook advertising cost

FAQs

Is Facebook cost effective?

There is no straight answer, in some industry Facebook Ads can be very effective whereas in others you may struggle to get ROI. Unlike Google Ads, it's not demand-driven. Regardless, a quality setup is critical for Facebook success.

How much should I budget for Facebook ads?

You can start with as little as you would like but to get quality results, you need to allocate a decent budget. Also, at the start, you may need to spend a bit more to learn your target audience and set up campaigns to their best performance.

How much does boosting cost on Facebook?

You can start with as little as $5 to $10 but you should boost your post with certain objectives and allocate the budget accordingly.

How to lower Facebook Ads costs?

The key to lowering your Facebook budget is by setting up an effective campaign and assessing ROI.

Author: Pankaj Yadav

Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/

LinkedIn: https://www.linkedin.com/in/aboutpankaj/