SEO Melbourne

A holistic SEO Company in Melbourne

A holistic SEO Company in Melbourne

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SEO Agency Melbourne

Are you looking for the best SEO agency in Melbourne that can increase your traffic and boost your conversions?

With 100s of SEO agencies in Melbourne, choosing the right one can be difficult. As search engines get smarter every day, more effort is required to get quality results. SEO is a complex, time-consuming, and creative task, so the typical “old-fashioned” SEO strategies won’t work in a competitive niche. 

Your search for the best SEO agency in Melbourne ends right here when you choose us. We work with selected businesses to provide safe and out-of-the-box SEO strategies to boost online presence, ROI, and revenue. 

From local SEO to advanced technical SEO, our comprehensive services ensure your business gains the visibility it deserves, driving more traffic and helping you stand out in the digital space.

Not many agencies can implement data-driven SEO strategies with multiple-fold better content strategies than your competition. 

We are here to deliver exactly that, this makes us unique and different.

Whether you need eCommerce SEO to boost your sales online or generate regular leads, we can do it all for you.

Best & transparent SEO consulting in Melbourne

Many SEO agencies promise to boost your rankings to the top of Google’s search page to generate traffic. Sounds appealing, right?

SEO consultant Melbourne

But the reality is many businesses fall into the trap of over-promise, little to no return and lack of transparency.

We are here to change that. Our work starts with SEO consulting to understand your business, revenue strategy and competition level to provide the right guidance and set the expectations right.

We are a Melbourne-based SEO consulting company specialising in generating organic traffic and planning content strategies to rank better.

We can build strategies that can generate regular conversions as well as provide a realistic timeframe to achieve top ranking for your website.

It all starts with a consultation, book a consultation with our principal consultant Pankaj Yadav who has 10+ years of experience in helping clients to grow their business.

SEO Consulting Service Melbourne

Lead generation SEO

If you are a local business based in Melbourne or anywhere in Australia and need leads to run your business then we can help.

We have worked with clients in various niches like medical, heating & cooling, cleaning, plumbing, car servicing and more to generate consistent leads using SEO and paid channels.

Case study: 3-fold increase in leads

Real experience

We have a client in the health sector and his business relies on selling courses online, getting more enquiries to convert them offline and monitor the call for the lead.

When he approached first he had no clue on:

  1. The number of leads coming from SEO or ads
  2. No conversion tracking
  3. No idea about the cost per conversion

We got this client to start with SEO and then Google Ads.

First, we made sure to track everything with proper gag and tracking implementations.

We fixed core business offerings by optimising landing pages. We optimised his Google My Business to the fullest and also fixed duplicate listings.

From the very first month, we started tracking each action, the conversion started to record and within 6 months we increased leads and conversions by 3 times.

Get the best lead generation SEO in Melbourne

If you need a holistic lead generation strategy utilising SEO to the next level then book a call today!

Lead generation is the process of attracting and converting prospects into potential customers who have shown interest in your product or service. Proper lead generation is important to grow your business, expand your clientele, and increase your revenue.

Let us help you to realise your potential.

eCommerce SEO

eCommerce SEO is much more complex and requires an experienced SEO expert to plan the strategy to achieve the desired ranking and boost online traffic and sales.

An eCommerce site has many aspects that need to be taken care of, such as the home page, category pages, product pages, content pages and more. 

eCommerce SEO Consultant

Our experienced eCommerce SEO consultant can help with: 

  • Category Optimisation
  • Product Page optimisation
  • Best Content Strategies
  • Market research
  • Conversion Rate Optimisation
  • Data Drive Chagnes & Business Decisions
  • Analytics and Reporting

Talk with us today and take your eCommerce website to the next level to boost revenue and traffic in the long run!

Visit our eCommerce SEO page to learn more including case studies.

High-quality Link building strategy

Building backlinks is one of the most challenging tasks in SEO but if done well the results can be rewarding.

We provide sage link-building strategies driven by quality content building like semantic SEO and SEO silo.

Quality links help you to boost the overall authority of your website which impacts positively to rank better and generates more traffic.

If you need a safe linking building service in Melbourne then talk to webapex today!

Technical SEO services in Melbourne

When we begin SEO for a business, numerous technical SEO implementations need to be addressed to ensure your website is optimised for search engines like Google. 

Technical SEO is the foundation of a successful SEO strategy, focusing on the website’s crawlibility, and usability making your website function smoothly and rank higher in search results.

If you need a technical SEO consultant in Melbourne who can understand the tech stuff at the code level and build a solution for you then you have come to the right place. 

We can provide custom solutions where we design, plan and build online systems from scratch with the highest consideration of SEO.

Along with custom solutions we work on most of the popular platforms like WordPress, Magento, Shopify & more. *** List more or create a heading for SEO by Platform

Our technical SEO consultant can help you with the following:

  • Website Structure & Navigation Planning
  • Indexing & Crawlability
  • URL Optimisation
  • Public and Private Content
  • Internal and External Links
  • Thin Content Management
  • Website Page Speed
  • Mobile SEO Optimisation
  • Core Web Vitals
  • Meta-Tag Planning & Optimisation
  • Website Migration
  • And More!

Whatever your case may be, just call us and talk to our expert to get help with technical SEO for your business.

Semantic SEO, topical map & SEO silo strategies

A modern approach to do safe SEO is semantic SEO and topical map strategies.

These methods are one of the best ways to create high-quality, relevant content that is semantically relevant, helping your website achieve the best possible rankings.

Are you struggling with crawling and indexing?

A healthy indexing is the foundation of doing the right SEO, if you are struggling with getting your pages indexed then semantic SEO or SEO silo can not only improve the indexing process but also boost the ranking.

Google is not indexing new pages

If you are wondering why your page is not indexing, talk to webapex today! We can build 5X better strategies than your competition to solve indexing and ranking issues.

What are semantic SEO and Topical Maps?

Semantic SEO involves optimising your content to match the search intent behind users' queries. Rather than targeting individual keywords, semantic SEO focuses on the context and meaning of those keywords. 

This approach helps search engines understand the relevance and depth of your content, leading to better rankings.

A topical map strategy involves creating a comprehensive content structure around a central topic. This method ensures that all related subtopics and keywords are covered, providing a thorough and authoritative resource for your audience. 

SEO silos, while different from semantic SEO, involve grouping related content into distinct categories or "silos." Each silo focuses on a specific topic, with internal links connecting related articles

Our SEO consultants can help with developing high-quality, engaging content that addresses user intent and provides valuable information. We also implement internal linking structures that support both semantic SEO and SEO silos, enhancing the overall relevance and authority of your site.

Why should I go for semantic SEO rather than traditional SEO?

Semantic SEO focus a lot more on content quality and user intent, so you reduce the risk of penalties associated with outdated or manipulative SEO tactics. 

Additionally, they help build long-term authority and trust with both search engines and users.

Contact us today and let us help you create a content-rich, user-focused website that ranks well and drives traffic. 

SEO Optimisation Process

Now, let’s talk about our SEO optimisation process. It can help you to get a general understanding of the SEO execution process.

SEO consultation

We start with SEO consulting to understand the business requirement and then we carry out the market research and competition analysis. This process helps us to understand the effort that will be required to optimise the business.

Keyword research & planning

To ensure we achieve the desired objective, we do detailed research on the primary and secondary keywords of the business.

The keywords analysis and the search volume allow us to build a more tailored approach to target high and lower-competition keywords in a specific manner.

Competition research

If you ever get a question in your mind about how long SEO may take to work then this is one of the prime factors.

We take time to analyse main competitors assess their presence and build strategies that is bigger and better than them.

Website architecture

The website is the foundation, the optimisation can not be performed at its highest level with a poorly designed site. 

We create a place to apply necessary website architecture changes to that it will be easy to use and easy for search engines to find pages to crawl and index.

The process involves category planning, navigation design, URL mapping, content placement, usability and more.

Content planning and mapping

This is the foundation of any SEO campaign, as discussed in the semantic SEO service section we create a map to ensure the content production is done with priority and in a targetted manner.

We ensure the needed number of blogs for SEO is published on a monthly basis to keep the content fresh and let the bot know about the new content being published.

We produce content with multiple intents like solving users' needs, addressing the core business offerings, building linkable assets and more.

Online reputation management

We also provide consultation on maintaining a higher online reputation to ensure the visitors have the confidence to buy or enquire about your products or services.

Part of the process is to highlight positive content and deal with negative review removal if that happens.

Building authority

For serious businesses with longer-term vision, it is critical to focus on building authority so that if user needs it they can remember you.

Content building is the foundation for building authority.

Backlink Planning

While content is king, still backlinks play a vital role in ranking.

Building quality and relevant links should be part of a holistic SEO planning and execution process.

At webapex, we follow a safe link-building strategy driven by building linkable assets plus more.


How much does SEO cost?

The cost mainly depends on the amount of work required to optimise the website. A business with the high competition requires more cost in creating a unique strategy, implementation and monitoring. Visit our SEO cost Australia page which explains in detail.

Can you guarantee SEO results?

No. You should always stay away from SEO agencies that offer guaranteed SEO services in Melbourne. This kind of promise often does not get fulfilled. As a business owner, you should understand that cutting corners means you might be putting your business at risk, hire someone who can optimise your website in a holistic manner.

How long does it take to see results from SEO efforts?

SEO is a long-term strategy. It may take several months to notice results changes. It all depends on the competition, SEO strategies, and how well your website is optimised for SEO. Generally, you can expect to see noticeable improvements in 4 to 6 months.

Can my team help?

Absolutely. SEO is a very time-consuming task and any additional help like producing content, photos and videos can help in a good way. We welcome any contribution from our clients.

Why quality SEO matters?

It's very simple. Poor SEO leads to trouble and it's very hard to recover from the penalty. If you invest in a long-term quality SEO then you can expect the return accordingly. Generally, we say that, keep your expectation low from SEO at the start. If you may not have the budget at the start then it's worth waiting and getting quality SEO done when you can. Avoid cheap SEO services as you may end up paying fractionally high just to clean up.