Google Ads Case Study Australia

281.81% Conversion Increase

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Company: Business Wise First Aid Training

Client Overview

Business Wise First Aid Training (BWFAT) is a leading provider of first aid training in Australia and an RTO (Registered Training Organisation) offering partnership opportunities to other training providers.

The Challenge

BWFAT approached us with concerns stemming from poor marketing experiences in the past. Their challenges included:

  • Lack of Proper Tracking: There was no proper conversion tracking and accountability for the ad spend.
  • Limited Expectations: The client was unsure about what to expect or what outcomes could be achieved through Google Ads.
  • Different Platforms: With the main website and eCommerce module running on separate platforms, tracking multiple user actions (such as course purchases, form enquiries, and phone calls) posed a technical challenge.

Our mission was clear: implement effective tracking, optimise ad spend, and exceed client expectations by delivering tangible results.

Our Data-Driven Approach

To address the client’s challenges, we adopted a systematic and strategic approach:

1. Robust Conversion Tracking

We set up robust conversion tracking across both the main website and the eCommerce platform to ensure all key user actions were recorded, including:

  • Course purchases
  • Form enquiries
  • Phone enquiries

This made ad spending fully accountable and provided actionable insights for campaign optimisation.

2. Strategic Bidding Optimisation

Rather than relying on a single bidding strategy, we implemented multiple strategies tailored to specific campaign objectives. This allowed us to control costs while maximising returns.

3. Diverse Campaign Creation

We created highly targeted campaigns for:

  • Primary Offerings: Focused on core courses to drive conversions.
  • Secondary Services: Ensured that secondary courses and offerings were also promoted to broaden the revenue stream.

4. Regular Monitoring & Refinements

We conducted frequent campaign assessments, making data-driven adjustments to:

  • Boost monthly conversions
  • Continuously reduce the cost per conversion

Results achieved

  • 281.81% increase in conversion
  • 60.78% drop in cost per conversion

URL: https://www.bwfat.com.au/

Client Testimonials

"Webapex transformed our approach to Google Ads. Their ability to track every action and optimise campaigns has delivered quality results beyond our expectations. The performance improvements have been consistent in producing high conversions. Thank you, Pankaj!" - Greg Blume


Author: Pankaj Yadav

Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/

LinkedIn: https://www.linkedin.com/in/aboutpankaj/