Copywriting Rates Australia
In Australia, copywriting rates typically range from $125 to $250 per hour. SEO-optimised blogs or web page content writing can cost between $500 and $1,500+ per page. The pricing is mainly impacted by the writer's experience, skill level, word count, research time, and SEO knowledge.
Cost Calculator | Content Writing Pricing | Understanding Pricing | Freelance Rates
Copywriting Cost Calculator
Content Writing Pricing
Creating high-quality, SEO-optimized content requires time, expertise, and a deep understanding of creativity and strategy. Check out the pricing breakdown for a range of content writing services, from standard blogs to in-depth linkable assets.
Your search for a quality SEO content writer in Melbourne and Australia should end here. Talk to the expert, and book a call today!
| Service | Price |
|---|---|
| Standard Blog (700 to 1,000 words) | $450/page |
| Business Page (500 to 700 words) | $750/page |
| Detailed Blog (1,500 to 2,000 words) | $1,500/page |
| Linkable Asset (3,000+ words) | $2,500/page |
| Hourly Rate | $125 to $250+ |
Note: The pricing is a general guide only. To get an exact pricing, request a quote.
Why choose us?
- We plan and create ranking-worthy content.
- Our writings are highly driven by search intent to satisfy users' need
- We can build 3x to 5x better content than your competition in most cases
Understanding copywriting pricing
In Australia, copywriting rates vary based on content type, complexity, and SEO knowledge as discussed above.
Now, let's understand each writing package in detail.
Standard Blog - $450/page
A standard blog post, typically between 700 and 1,000 words, focuses on providing valuable information on a specific topic. Ideal for businesses in less competitive industries, this option offers the best ways to engage their audience, improve SEO rankings, and drive traffic.
This type of content writing usually requires basic research and is written to appeal to readers while supporting SEO efforts with relevant keywords and topics.
Business Page - $750/page
Business pages, such as "About Us", "Services", "Categories", and "Products Description" pages, are crucial for building trust and conveying brand identity. With 500 to 700 words, this copy needs to be concise, persuasive, and informative.
Business pages are crafted to resonate with target audiences while optimising for SEO.
As these pages form the backbone of a website, they often require more strategic messaging to align with branding goals and tone.
Detailed Blog (1,500 to 2,000 words) - $1,500/page
A detailed blog post provides in-depth coverage of topics, making it ideal for establishing authority in a specific area. Typically ranging from 1,500 to 2,000 words, these pieces often involve more extensive research, careful structuring, and SEO inclusions.
Businesses use detailed blogs to provide value to readers and compete with competitors to rank better.
This is suitable for businesses with mid-level competition.
Linkable Asset (3,000+ words) - $2,500/page
Linkable assets are long-form, high-value content pieces designed to be shareable and engaging, like guides, checklists, or how-tos. These assets require substantial research, and expert input, and often include visual elements (designed separately) to support the writing.
With over 3,000 words, linkable assets not only position your business as an authority but also have the possibility to acquire natural links
Building linkable assets is one of the best ways to do content SEO.
Hourly Content Writing Rate: $125 to $250+
The hourly copywriting rate in Australia can vary from $125 to $250+.
This option is suitable for businesses who have specific guidelines for writers to follow and they are happy paying hourly to get the job done.
Note that, in the long run, it may end up being expensive and if you are planning to publish high-volume content then you may consider writing a package where you know the cost in advance and the expected outcome.
Freelance copywriting rates
If you are planning to hire a freelance copywriter then the cost may range from $75 to $200+ per hour depending on their writing skills and experience.
A freelance copywriter may or may not have SEO knowledge and hence the cost may be less or more depending on their skill sets.
Generally, speaking hiring a freelancer is a great idea if you are just starting with your business to get professionally written content.
As you grow, you may consider an SEO copywriter to take your existing writing to the next level by modifying and including necessary SEO inclusions.
FAQs
How much does blog writing cost in Australia?
Blog writing can cost anywhere between $450 to $2,000+ per blog depending on the complexity, and expertise required to produce the blog.
Why should I invest in high-quality content writing?
An experienced copywriter may charge $125 to $250 per hour depending on their experience. A junior copywriter may charge $75 per hour.
How much do freelancers charge for copywriting?
A freelancer can charge $75 to $200+ per hour in Australia depending on their skill sets.
Author: Pankaj Yadav
Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/
LinkedIn: https://www.linkedin.com/in/aboutpankaj/