Learn how to write perfect meta tags. This is one of the main signal for Google to rank your page. This meta tag analyzer tool can help you you rank higher.
Meta Tag Analyzer
What is Meta Title?
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Meta title is the title of a web page which is very important to get it right. It helps both users and search engines. User can identify the page by reading the title and it also helps them to bookmark the page. Meta title should be short and descriptive and the recommended length is 60-65 characters. Its good idea to include main keywords but not too many. It should talk about page in general. Proper page title can help you rank higher.
You can see meta tags in HTML source code. To view the source code of a page, go to the page and hit CTRL + U. When you do SEO, its very important to understand the key issues on the website and one of the key thing is to get meta title and meta description right.
Tip: Its worth using this kind of analyser tool to get your meta tags right for main pages. Secondary pages you can either automate or have general approach. After using this tool few times you may be able to write better title & description without using the tool.
What is Meta Description
Meta description is a short and precise description of the content of a page. It's longer than meta title. It helps search engine greatly. Most of the search engines generate snippets using meta description. The recommended maximum length for meta description is 150 characters. It should explain the page a bit more in detail.
Things to consider while writing meta title and description
Make sure they are unique for each page.
Do not include too many keywords, try to make it descriptive.
You may include your business name at the end if you don’t have enough words in your meta title.
Try to be within the recommended length. Don’t worry if you exceed by few words, search engines does relatively good job showing important components.
Tip: Good meta title impacts ranking. You can change your meta title occasionally, keep history of changes and once your page is stable use the one which performed better.
Even if you may have proper meta title and description, sometimes search engine may generate snippet differently based on what user may search for. Do not worry its perfectly normal.