Infographics SEO & ranking strategy guide

Infographics SEO Strategy

Users have access to information more than ever before and with the increasing processing speed of devices and the internet, users do not like to wait if they don't find the right information that they are looking for, they just go to the alternative source.

It has become a real challenge for businesses and advertisers to keep users engaged and this is one of the reasons to include infographics on important pages with greater importance and informational in nature.

What are infographics?

Infographics are a visual communication medium such as a chart or diagram, and the intention is to communicate the message faster and easier.

From the SEO side, if a user stays longer on the page to understand or engage it can be treated as a positive factor for ranking as the page adds value to the user.

Let's talk in detail about how infographics work, their importance and SEO ranking tips.

How do infographics help SEO?

A well-designed infographic can capture your audience's attention and enhance their overall page experience. By delivering compelling and useful information visually, infographics not only help users but also contribute positively to your website's SEO performance.

Bing uses Dwell time as an SEO ranking factor. However, Google has neither accepted nor denied according to Backlinko.

Many users are visually oriented, preferring images and diagrams over text. By incorporating informative, well-crafted infographics on your site, you not only enhance user engagement but also increase the chances of your page ranking better on search engines. Additionally, these infographics can perform well in Google Image searches, further broadening your visibility.

The benefits go beyond just search rankings. High-quality infographics tend to be shared more frequently across social platforms, which can naturally lead to acquiring backlinks - links are one of the most powerful SEO ranking signals.

Infographics SEO benefits

Infographics have tremendous power to boost SEO ranking, some key benefits are listed below:

Improved user engagement and dwell time

Infographics help reduce the bounce rate.

Better page engagement leads to higher page view time and is considered positive for SEO ranking. One of the best ways to boost page engagement is by incorporating infographics on important pages.

Unlike text, infographics are visual, easy to relate and communicate efficiently.

By presenting data, ideas, or processes in a visually captivating way, infographics help keep users on the page longer, thus improving engagement metrics.

While bounce rate alone doesn’t provide a clear picture of whether a user's search intent was fulfilled, Dwell time - the time a visitor spends on your page before returning to search results - does. Infographics can help increase Dwell time, signalling to search engines that your content is valuable and relevant.

High social sharing and viral potential

High social share can boost SEO efforts greatly.

One of the standout benefits of infographics is their shareability. Social media users love sharing visually appealing and informative content, and infographics are naturally designed for this. 

When an infographic resonates with an audience, it can easily be shared across multiple platforms, from Facebook and Twitter to Pinterest and LinkedIn.

This increase in social shares can drive additional traffic to your website, increase brand exposure, and indirectly influence your SEO. 

While social signals aren't direct ranking factors, they contribute to overall visibility and engagement, which can lead to natural backlinks and improved SEO performance.

Infographics as link-building tools

Infographics can acquire natural links.

Backlinks are one of the most important factors for SEO rankings, and infographics provide an excellent opportunity to earn them. When you create unique, high-quality infographics that provide value, other websites and bloggers are likely to share or link back to your content.

This natural link-building process helps increase your domain authority and improve your site’s ranking potential. 

Infographics often serve as valuable content for bloggers and content creators who are looking for sources to support their own articles, making it easier for you to acquire links organically.

Enhanced brand awareness through visual content

Branding provides trust which is closely linked to SEO.

Incorporating branded infographics not only helps with SEO but also increases brand awareness. 

A well-designed infographic with your company’s logo and USP can reinforce your brand identity whenever it’s shared or referenced.

As infographics are shared widely across the web and social media platforms, they help build brand recognition. 

Over time, this can strengthen your authority in your industry, making users more likely to trust and engage with your content, products, or services.

Tips to consider while designing infographics for SEO

Find the Gap

Before you start designing, it’s crucial to research what’s already available.

• Search Google Images: Look up the topic you're covering and examine the infographics that already exist. This will give you an idea of the competition and highlight areas where you can offer something unique.
• Identify Opportunities: If you find that there aren’t many high-quality infographics on the topic, this is a chance for you to fill the gap and win quickly by creating superior content.
• Stand Out with Uniqueness: On the other hand, if the topic is trending and there are already many infographics, focus on adding a unique twist—whether it’s through better data visualisation, a more engaging design, or exclusive insights that set yours apart.

Choose the right layout size

The dimensions of your infographic are key to ensuring it’s both engaging and functional across platforms.

• Vertical or Portrait Layout: Infographics designed in vertical or portrait styles tend to perform better. They fit well on most web pages and remain easy to read.
• Recommendation: One of the most popular platforms for visual content, Pinterest recommends using a size of 1000px x 1500px. This ensures your infographic displays clearly and is optimised for sharing across social media.

Consider mobile dispaly

As mobile usage continues to grow, your infographics must be optimised for mobile viewing.

• Avoid Small Elements: Ensure that the text, icons, and other elements of your infographic are large enough to be readable on smaller screens. If the design is too cluttered or the fonts too small, mobile users might abandon the content, which could hurt your SEO performance.
• Easy To View: Place your infographics in the prominent area or anchor link on top for users to access and view your infographics easily.

Focus on facts, not opinions

The credibility of your infographic can greatly influence its shareability and the number of backlinks it earns.

• Stick to Facts: People are more likely to share infographics that offer reliable data and factual information, rather than personal opinions. Use statistics, research, and verifiable facts to create trust with your audience.
• Fact Source: If you are quoting any facts then don’t forget to share the source name to make it more credible. 

Include your brand on the infographic

Don't miss the opportunity to enhance your brand awareness while sharing valuable content.

• Add Your Logo: Including your brand's logo or website URL on the infographic is essential. This ensures that when people share it across the web, your brand benefits from increased visibility and credibility.
• Boost Brand Awareness: Infographic sharing can significantly raise your brand's profile, especially when your logo and brand elements are consistently used across all visual content.

Encourage sharing

• Encourage Sharing: Help people share your infographic by making it credible and useful. Reliable infographics are not only more likely to get linked to, but they also enhance your authority in the eyes of search engines.
• File Size: Make the infographics file size small so that it can load faster which will make it easy to share.

SEO infographics examples

Here are some of our best SEO infographics, please review them and feel free to share.

Example 1:

Example 2:

Example 3:

FAQs

Are infographics good for SEO?

Yes, infographics can be highly beneficial for SEO. Quality content is essential for effective SEO, and infographics enhance this by providing visual, engaging, and easily digestible information that attracts more user engagement and shares, increasing the chances of earning valuable backlinks.

Why are infographics an integral part of SEO?

Infographics are integral to SEO because they make content more visually compelling, engaging, and shareable. By enhancing user experience and encouraging social shares and backlinks, they directly support SEO efforts and help boost visibility in search engine rankings.

Can Google read infographics?

Yes, Google indexes infographics as it does other images. With advancements in machine learning and AI, Google can understand the content of images and infographics better than ever, especially when accompanied by descriptive alt text, captions, and surrounding text that provide context.

Are infographics outdated?

No, infographics are not outdated. They continue to be a powerful way to convey information in a visually engaging format, especially in a content-rich landscape where users prefer quick, clear, and easily understandable data representations.

How long is too long for an infographic?

While the standard recommended size for an infographic on Pinterest is 1000px by 1500px, a slightly larger or smaller infographic can still be effective. The key is to keep it visually clear and concise. Overly lengthy infographics may lose audience interest, so aim for a length that conveys information efficiently.

Why are infographics so effective?

Infographics improve page experience, making complex information accessible and memorable. This visual appeal enhances user engagement, which is linked to positive SEO signals like increased dwell time, social shares, and backlink opportunities.

Are infographics bad for SEO?

No, infographics are not bad for SEO. In fact, when properly optimised with descriptive alt text, quality design, and relevant content, infographics can be a strong asset for SEO. They improve engagement and can drive traffic when shared on other platforms.

Can infographics improve website traffic?

Definitely. Well-designed infographics can attract more visitors by increasing engagement on your website and encouraging shares across social media. When accompanied by optimised content and a good user experience, they can boost traffic and improve SEO rankings.

What makes a strong infographic?

A strong infographic is visually appealing, data-driven, easy to understand, and relevant to the audience. It should contain accurate, concise information presented in a layout that is optimised for both desktop and mobile viewing, enhancing accessibility and user experience.

Author: Pankaj Yadav

Blog: https://www.webapex.com.au/blog/author/pankaj-yadav/

LinkedIn: https://www.linkedin.com/in/aboutpankaj/