Content is king.
You might have often heard this line. And it is true content really is king. Content, which appears in your website, blog and social profiles, holds the power to build your business. And it also can break your business.
So this brings us to the point that we need to focus a lot in creating content that has quality and is unique.
If you don’t have useful, relevant and unique content, then how are you going to attract users and convert them into your customers? How are you going to rank well in search engine result pages?
You can’t. You can’t.
In this blog post, we will explain to you in a bit of detail why it is good to have quality and unique content for users and SEO. Sit tight. Let’s go for a ride.
Users are an invaluable asset to any website, to any business. Because there are users, a business survives and it thrives. So it’s extremely important that you don’t irritate and frustrate them. You might ask how users and content are inter-related.
Here is how. When users visit your website or blog, they interact with it. They read the text present there. If they find it relevant and useful, something which they haven’t read somewhere else, they will like it or better they will love it. Then they are going to respond to your calls to actions, which can be signing-up for newsletter, downloading of an ebook or an app or calling your business for making purchase of your services and products.
But if you have useless, irrelevant and stale content, something they might have read in some other place, they are going to hit the back button. There won’t be any response to your calls to actions. There won’t be enough visits.
So what you need to keep in mind is that quality and unique content is necessary because it attracts and retains users and lures them to buy from you.
Search engine optimization makes your website or blog found in search engine result pages. Because of it, you get traffic from search engines. But ranking and receiving traffic doesn’t happen itself. You have to work. There are many factors which search engines consider in ranking a website. Content is one strong factor. Google itself has said: quality content is a key to its rankings. And not only it, all search engines function to find most relevant content for their users’ search queries. So, good content is essential for your SEO campaign.
Here is how. When you have quality content, users are going to like it. They will stay in your website longer. It means they aren’t going to hit the back button the minute they come to your website. Search engines like Google measure this thing. It’s called “long clicks”. If a user clicks into your website and doesn’t return for a long time to SERP, then the search engine considers it as a sign of good user experience.
And the other thing is back links. If your website has some top-notch content, then users like bloggers, content creators/marketers and so on are going to link back. If you have such natural inbound links in a good number, search engines will notice them and measure them. You will be good in their eyes.
Then what happens? You rank well. In the best case, you will be in the top spot.
So it is highly important that your website does have quality and unique content. If you have it, you will run a successful SEO campaign.
Now you know it. Why your website or blog needs to have quality and unique content for users and SEO. If you have great content, users will be your customers and search engines will like your website and give it a good rank.
Ask yourself questions. Does your website content touch users and convert them? Does it impress bloggers, experts, content marketers?
If your answer is yes, then you are on the safe side. Keep on updating fresh content so that you might not lose customers and be lost deep in search result pages.
But if your answer is no, then you have work to do.
Go now and hire a content writer!